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Seelam Manaswini Reddy · Gudivada Jyothi · Mohd Azhar
This chapter highlights digital marketing with special reference to wholesalers and retailers marketing specifically moving from website or email marketing to advanced marketing using artificial intelligence. They also discuss how such new technologies as AI, data analytics can be applied in a community. of electronic...
4. Educationeconomics and businesssocial sciences12. Responsible consumption
Iqbal Ramadhani Mukhlis · Robiah Al Adawiyah · Laely Aghe Africa · Diah Ekaningtyas · y 3 más
Micro, Small and Medium Enterprises (MSMEs) are an important sector in driving the Indonesian economy. The development and improvement of the MSME sector is also important to continue to strive for, one of which is through optimizing marketing strategies that are adapted to current technological and information develop...
basic medicinemedical and health sciences9. Industry and infrastructure8. Economic growth
This study explores the integration of digital marketing strategies with financial performance metrics to enhance profitability across competitive market sectors. As businesses face increasing challenges from dynamic market conditions, consumer behavior shifts, and technological advancements, aligning marketing innovat...
AI has been used in a variety of industries to help brand to enhance brand construction and marketing. But confused by the AI’s powerful analysis and collection ability, the brand easily ignores the center of marketing: the customer. It’s necessary to consider the role of AI in digital marketing. Adidas is a typical ca...
Sunita Vaibhav Gujar · A. Karuppannan · M. Maheswari · Saurabh Chandra · y 1 más
This chapter discusses the need for agile online marketing techniques to support rapid growth in the mechanical product industry, addressing the limitations of traditional marketing strategies in the fast-paced digital landscape, focusing on adaptation, customer-centric thinking, and fact-based decision-making. Agile m...
industrial biotechnologyengineering and technology
This thesis aims to develop a business plan for a digital marketing agency called “Maddness Marketing”, specialising in short-form content marketing and advertisements like TikTok, YouTube shorts and Instagram reels for real estate agencies. In the literature review, research will be conducted to learn more about this...
Social mediaDigital marketing agencyOnline businessTikTok
null Dr. Beena John Jiby, Dr. Yashwant Lembhe · null Dr. Dhananjay Kalyanrao Salunke
The explosion of digital platforms offers unprecedented opportunities for small entrepreneurs to reach larger audiences and grow their businesses. Social Media Marketing has emerged as a powerful tool in the marketing of small businesses, because it is cheap, accessible, and highly engaging. This paper explores how sma...
In today's rapidly evolving digital landscape, content marketing has emerged as one of the most powerful strategies for businesses to attract, engage, and retain customers. Mastermind Techno Solution, a technology-driven enterprise, has adopted content marketing as a core component of its digital outreach strategy. Thi...
Machine Learning and Artificial Intelligence have become an important part of many businesses. Digital Marketing has also benefited from modern Machine Learning techniques. The objective of this thesis was to draw for a reader the landscape of modern marketing and Machine Learning worlds and discuss how Machine Learnin...
machine learningInformation and Communications Technologymarketingdigital marketing
In the ever-evolving digital era, marketing is undergoing significant changes. Rapid developments in the world of marketing demand a deep understanding of effective methods in reaching the target market. The purpose of this research is to compare how influencer marketing and traditional marketing strategies can influen...
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