Buscador de Tesis y publicaciones académicas

Comprehensive marketing management for competitive advantage

Herlin Widasiwi Setianingrum · Tri Widyastuti · Safrezi Fitra

Marketing management is a fundamental aspect of the business world that plays a role in designing, implementing, and evaluating marketing strategies to achieve competitive advantage. This process involves analyzing consumer needs and wants, market segmentation, product positioning, and developing an effective marketing...

IMPLEMENTASI STRATEGI PEMASARAN DIGITAL DALAM UPAYA MENINGKATKAN DAYA SAING PADA TRAVEL HALALHOLIDAYS.ID

TALITHA ANANDA NADINE, .

Meningkatnya intensitas persaingan, ditambah dengan pergeseran perilaku konsumen yang semakin aktif mencari informasi serta melakukan transaksi secara daring, menuntut perusahaan untuk secara maksimal memanfaatkan platform digital. Namun, penerapan strategi digital marketing oleh Halalholidays.id masih menghadapi sejum...

Digital Epistolary: Email Marketing as Contemporary Letter Writing

Pradhan, Vinodkumar Ashok

Abstract Email marketing continues to be one of the most effective tools of digital commerce, even in an age dominated by social media and instant messaging. This paper studies email marketing through a literary lens by viewing it as a modern form of epistolary writing. Traditionally, letters were used to create person...

Digital Transformation in Sales and Marketing Management

Tarnveer Singh

Digital Content and Social Media Influencers

Ashleigh Logan-McFarlane

Impact of Digital Marketing Strategies on Business Performance in the Digital Era

Brigita Lewar

EXPLORING THE MACRO-ENVIRONMENTAL FORCES SHAPING FASHION INFLUENCER MARKETING: INSIGHTS FROM A PESTLE ANALYSIS

Archana Tiwari · Audhesh Kumar

Influencer marketing has emerged as one of the most powerful digital marketing strategies. Social media personalities in the fashion industry play a crucial role in shaping how consumers discover brands, assess products, and make purchase decisions. The rapid growth of social media platforms has enabled fashion influen...

PENGARUH INFLUENCER SOCIAL MEDIA DAN CONTENT MARKETING TERHADAP MINAT BELI GENERASI Z DI KOTA PALOPO

Rudi Rudi · Muhammad Ikbal · Hapid Hapid

Introduction: The advancement of digital technology has transformed the marketing landscape, particularly in reaching Generation Z, who have grown up within the social media ecosystem. Influencer and content marketing have become increasingly popular strategies, as they are believed to shape opinions and drive purchase...

Social Media Marketing Strategies and Customer Engagement Effects on Purchase Intention in Online Business

Gatot Wijayanto · Andriya Risdwiyanto · Rochimah Imawati · Ade Onny Siagian

The rapid expansion of digital platforms has transformed social media into a strategic marketing channel that significantly influences consumer behavior in online business environments. This study examines the relationship between social media marketing strategies and purchase intention, with customer engagement acting...

PELUANG BISNIS DIGITAL MELALUI AFFILIATE MARKETING DALAM PERSPEKTIF EKONOMI SYARIAH

Ita Marianingsih · M. Ilham Zainullah · Wildatun Musyarrofah

Affiliate marketing has emerged as a digital business model that offers significant opportunities to expand market reach and increase revenue through performance-based partnerships. In Indonesia, with the largest Muslim population, affiliate marketing, especially related to halal products, has great potential to grow,...