Buscador de Tesis y publicaciones académicas

Relatório de estágio na Modarte: comunicação digital e e-commerce

Nóvoa, Guilherme José Ferreira

O presente relatório de estágio foi elaborado no âmbito do Mestrado em Marketing e Comunicação Digital e descreve as atividades desenvolvidas na empresa Modarte, distribuidora oficial das marcas Samsonite, American Tourister e TUMI em Portugal. O estágio, com duração de setecentas e setenta horas, teve como principal o...

A STUDY ON ANALYSIS OF MARKETING STRATEGIES BY EMBUZZ AND IMPACT OF THE DIGITAL MARKETING IN MADURAI

Autoría no especificada

AI-Enabled Creative Marketing for Eco-Friendly Campaigns

Arnaz Kaizad Wadia · Nupur Rawal

Global Applications of the Internet of Things in Digital Marketing

Autoría no especificada

Blockchain-Enabled AI Marketing

Haroon Iqbal Maseeh · Hakikur Rahman

Estratégias de Marketing Digital nas Lojas Tavares

Lopes, Andreia do Carmo Ferreira

With the aim of obtaining a Master’s Degree in Marketing from the School of Technology and Management of Viseu, this internship report was prepared. The main purpose was to apply the knowledge acquired throughout the master’s program and put it into practice in a real working context. The student had the opportunity to...

MARKETING STRATEGIES FOR THE PROMOTION OF HOTEL AND RESTAURANT ENTERPRISES IN THE DIGITAL AGE

Autoría no especificada

The article examines the peculiarities of the formation and implementation of marketing strategies for the promotion of hotel and restaurant enterprises in the conditions of the digital economy. It is substantiated that the digital transformation significantly changed the approaches to marketing activities in the field...

IMPORTANCE OF CONTENT MARKETING IN BUILDING ONLINE BRANDS A STUDY ON DIGITAL STRATEGIES FOR ONLINE BRAND AWARENESS AND ENGAGEMENT

null Dr. Md. Mazharunnisa · null M. Durga Bhavani · null Amita John Viswas · null Ballari Veera Venkatesh · y 2 más

In the digital age, content marketing has become a crucial strategy for establishing and sustaining online brands. Unlike traditional advertising, content marketing focuses on creating and sharing valuable, relevant, and consistent content to attract. Theoretical and practical importance of content marketing for improv...

The Impact Of Marketing Strategies On Consumer Purchase Behaviour In The Automobile Industry

Nandan Pari · Rachana D

The automobile industry has become highly competitive with increasing use of digital marketing and customer relationship management strategies. This study examines which marketing approaches work best for automobile dealerships, specifically focusing on selected automobile dealerships in Karnataka. A survey was conduct...

Marketing digital como oportunidad de crecimiento de las fan page en las redes sociales

Torres Guaño, Daniel Duqueny

RESUMEN El presente artículo da a conocer la implementación de plan de marketing digital para la fan page “Promociones Cañar Stock” de la ciudad de Cañar-Ecuador, donde participaron los seguidores de la página. Los objetivos planteados en el presente estudio fueron: a) Analizar la situación externa e interna competitiv...