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Previous literature review studies have explored the current status of digital marketing implementation in Indonesia by the SME, a literature review that focuses explicitly on digital marketing implementation is scarce. The objective of this scoping review was to map the existing digital marketing knowledge to meet dig...
Digital marketing is an essential tool these days to build the image of any organization in the market and among customers. Digital marketing helps to provide basic knowledge about the organization through different posts and updates on social media. Digital marketing helps the organization post the feed and update the...
economics and businesssocial sciences3. Good health
Faiza, Nur · Diantoro, Eman · Suheri, S · Hidayat, Syarif · y 1 más
This paper presents a study of the role of digital marketing in developing the rural creative economy in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) in rural communities can benefit greatly from the simplicity and efficiency of digital marketing. However, the use of digital marketing is not yet fully optimi...
Research problem – the impact of digital marketing channels on B2B business sales. Research object – the impact of digital marketing channels on B2B business sales. The aim of the research – theoretically analyze how digital marketing channels affect B2B sales and provide a possible channel selection algorithm to help...
Digital marketing channelsChannel applicationSales promotionSales funnel
This study aims to analyze the integration of prophetic journalism values into the development of digital marketing competencies in the era of digital media transformation and to formulate a value-based competency model. Employing a qualitative phenomenological approach, the study collected data through in-depth interv...
Huda Istatieh · Malek Alsoud · Jassim Ahmad Al-Gasawneh · Ahmad A. I. Shajrawi · y 2 más
Failure in digital marketing strategies implementation in building information modeling (BIM) adoption has been observed among some interior design firms. The impact of digital marketing on BIM system adoption among interior design companies was examined in this descriptive analytical research. The research also examin...
other engineering and technologiesengineering and technology
This article discusses the transformative role of digital marketing as the cornerstone of future business success and brand sustainability in an increasingly digital world. It presents a comprehensive analysis of how digital marketing channels—including content marketing, SEO, social media, email marketing, and emergin...
Lestari, Dwi · Palesangi, Muliadi · Yudianto, B Realino
Digital marketing has become an effective marketing strategy to reach a wider target market. Digital marketing is a powerful tool to help micro-entrepreneurs grow their businesses. By implementing the right digital marketing, micro-entrepreneurs can reach a wider range of consumers, increase brand awareness, increase s...
The modern facet of marketing is digital marketing. Consumers have become more tech-savvy as a result of the advancement of technology and smart phones are provided the instant access to the internet. If the consumer wants to get information, they simply get from the internet. As a result, marketers began to use this c...
The thesis purpose was to explore the impact of digital era on marketing in music business. The music industry went to a lot of transformational processes due to digitalization. The digital era provided a lot of opportunities for the music business as well as new challenges. In theoretical part, the main history events...
music marketmusic industrysocial mediaeconomics and business
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