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Tempe is a food that is very easy for us to find, both raw and tempeh which has been processed into various forms, such as fried foods, chips and so on. Tempe can be said to be one of the foods that is loved by all people, apart from being affordable, tempeh also has quite high vegetable protein, fat, carbohydrates, en...
null Widiya Dewi Anjaningrum · null Fransiska Sisilia Mukti · null Agus Purnomo Sidi
Pelanusa Group, a group of patchwork craftswomen based on social entrepreneurship, has been facing a drastic decline in market performance for its creative products since the occurrence of disruptive technology accelerated by the Covid-19 outbreak. The purpose of this study is to determine the role of digital platforms...
economics and businesssocial sciences8. Economic growth
Biswas Nilanjona · Sumaiya Iffat Jahan · Mannan Kazi Abdul
This study examines cross-national fashion marketing strategies through a qualitative review of secondary data, including academic literature, industry reports, and case-based analyses. The research aims to identify how global fashion brands balance standardisation and adaptation while responding to cultural, technolog...
This study aims to find out: 1) how much digital marketing influences the usage decisions for Maxim's online transportation services in Bogor, 2) how much service quality influences the usage decisions for Maxim's online transportation services in Bogor, and 3) how much digital marketing and service quality together in...
null Elisa Pratiwi · null Lamsah Lamsah · null Ervica Zamilah · null Sanusi Sanusi · y 1 más
The purpose of the study is to determine the influence of: 1) Digital marketing on purchase decisions at Tary Collection Banjarmasin stores. 2) Product quality on purchasing decisions at Tary Collection Banjarmasin stores. 3) Digital marketing and product quality on purchase decisions at Tary Collection Banjarmasin sto...
This study aims to examine the role of digital marketing in customer satisfaction at Al-Warith Al- Anbiya University and Al-Zahra University in the holy city of Karbala. Due to the scarcity of studies and research attempting to understand the role of this topic, this study is considered one of the first to address thes...
The eco-friendly products are digitally marketed through prioritising sustainable practices, adopting technological solutions, and other innovative approaches. New marketing strategies emerge better through human-centric innovation hubs since these platforms support integrated decision-making that combines data evaluat...
Social sciences (General)H1-99economics and businesssocial sciences
Micro, Small, and Medium Enterprises (UMKM) in Tirto Hamlet have not implemented digital marketing and have not realized the big role they play in the use of this method. Service activities use the socialization method with the theme of the role of digital marketing for UMKM business development, especially in terms of...
Andriansyah · Kharisma Fitri Rahmawati · May Dedu · Agustina
This study focuses on determining how much influence User Generated Content (UGC), Brand Equity, and Digital Marketing have on Purchase Decisions. This research is motivated by using the Tiktok platform as a Digital Marketing medium that influences Purchase Decisions, especially on skincare products. The phenomenon of...
HF5001-6182HG1501-3550economics and businesssocial sciences
<p><span>In today's marketing landscape, which is characterized by the rapid expansion of digital platforms and altering consumer behaviors, the rise of social media has fundamentally altered how businesses interact with their target consumers. During this digital revolution, influencer marketing has arisen as a strong...
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