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98.214 resultados para «marketing digital»

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Artículo 2023 Acceso abierto Revisado por pares 2 citas

Strategi Pemasaran Produk Tempe Melalui Digital Marketing

Via Nabila Rahmanda

Tempe is a food that is very easy for us to find, both raw and tempeh which has been processed into various forms, such as fried foods, chips and so on. Tempe can be said to be one of the foods that is loved by all people, apart from being affordable, tempeh also has quite high vegetable protein, fat, carbohydrates, en...

  • Unived Press
  • DOI: 10.37676/jkwi.v1i1.202
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Artículo 2022 Revisado por pares

Marketing Performance of “Pelanusa” Patchwork Products in This Era 5.0

null Widiya Dewi Anjaningrum · null Fransiska Sisilia Mukti · null Agus Purnomo Sidi

Pelanusa Group, a group of patchwork craftswomen based on social entrepreneurship, has been facing a drastic decline in market performance for its creative products since the occurrence of disruptive technology accelerated by the Covid-19 outbreak. The purpose of this study is to determine the role of digital platforms...

economics and business social sciences 8. Economic growth
  • Politeknik Pratama Purwokerto
  • DOI: 10.55606/iceb.v1i2.114
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Artículo 2026 Revisado por pares

Cross-National Fashion Marketing Strategies: A Qualitative Review of Secondary Documents

Biswas Nilanjona · Sumaiya Iffat Jahan · Mannan Kazi Abdul

This study examines cross-national fashion marketing strategies through a qualitative review of secondary data, including academic literature, industry reports, and case-based analyses. The research aims to identify how global fashion brands balance standardisation and adaptation while responding to cultural, technolog...

economics and business social sciences
  • KMF Publishers
  • DOI: 10.64907/xkmf.v5i3.jopr.12
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Artículo 2024 Revisado por pares

Pengaruh Digital Marketing Dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Layanan Transportasi Online Maxim Di Kota Bogor

Bayu Prasetyo Soedargo · Rafi Zahran Pratama

This study aims to find out: 1) how much digital marketing influences the usage decisions for Maxim's online transportation services in Bogor, 2) how much service quality influences the usage decisions for Maxim's online transportation services in Bogor, and 3) how much digital marketing and service quality together in...

economics and business social sciences
  • Institut Bisnis dan Informatika Kesatuan
  • DOI: 10.37641/jabkes.v4i3.2783
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Artículo 2024 Revisado por pares

Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian pada Toko Tary Collection Banjarmasin

null Elisa Pratiwi · null Lamsah Lamsah · null Ervica Zamilah · null Sanusi Sanusi · y 1 más

The purpose of the study is to determine the influence of: 1) Digital marketing on purchase decisions at Tary Collection Banjarmasin stores. 2) Product quality on purchasing decisions at Tary Collection Banjarmasin stores. 3) Digital marketing and product quality on purchase decisions at Tary Collection Banjarmasin sto...

economics and business social sciences
  • Universitas Maritim AMNI Semarang
  • DOI: 10.58192/ebismen.v3i2.2489
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Artículo 2024 Acceso abierto Revisado por pares 3 citas

The Impact of Digital Marketing Dimensions on Customer Satisfaction

Mustafa Naeem Sabeeh · Ridha Kareem Sihab Alaboodi · Hussein Faisal Ghazi Al-ARAJL

This study aims to examine the role of digital marketing in customer satisfaction at Al-Warith Al- Anbiya University and Al-Zahra University in the holy city of Karbala. Due to the scarcity of studies and research attempting to understand the role of this topic, this study is considered one of the first to address thes...

4. Education economics and business social sciences
  • International Journal of Innovative Science a...
  • English
  • DOI: 10.38124/ijisrt/ijisrt24apr978
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Artículo 2025 Acceso abierto Revisado por pares 2 citas

Factors Influencing Human-Centric Innovation Hubs for Effective Digital Marketing of Eco-Friendly Products

Anandhu VIJAYAKUMAR · Jelena DAVIDOVA

The eco-friendly products are digitally marketed through prioritising sustainable practices, adopting technological solutions, and other innovative approaches. New marketing strategies emerge better through human-centric innovation hubs since these platforms support integrated decision-making that combines data evaluat...

Social sciences (General) H1-99 economics and business social sciences
  • Bucharest University of Economic Studies
  • DOI: 10.24818/ejis.2025.04
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Artículo 2024 Acceso abierto Revisado por pares

The Application of Digital Marketing as the Development of Online Marketing for UMKM in Tirto Hamlet to Increasing Productivity in the Era of Digital Market Competition

Loniza Erika · Juniar Hartono Rani · Chairunnisa Kurnia

Micro, Small, and Medium Enterprises (UMKM) in Tirto Hamlet have not implemented digital marketing and have not realized the big role they play in the use of this method. Service activities use the socialization method with the theme of the role of digital marketing for UMKM business development, especially in terms of...

H economics and business social sciences
  • EDP Sciences
  • DOI: 10.1051/shsconf/202420402010
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Artículo 2025 Acceso abierto Revisado por pares

Tiktok Media in Purchase Decision: The Effect of User Generated Content (UGC), Brand Equity, and Digital Marketing on Skincare Product

Andriansyah · Kharisma Fitri Rahmawati · May Dedu · Agustina

This study focuses on determining how much influence User Generated Content (UGC), Brand Equity, and Digital Marketing have on Purchase Decisions. This research is motivated by using the Tiktok platform as a Digital Marketing medium that influences Purchase Decisions, especially on skincare products. The phenomenon of...

HF5001-6182 HG1501-3550 economics and business social sciences
  • UIN Prof. K.H. Saifuddin Zuhri
  • DOI: 10.24090/mabsya.v7i2.13563
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Artículo 2024 Revisado por pares 1 cita

The Role of Influencer Marketing in Brand Building

Ashish Ingale

<p><span>In today's marketing landscape, which is characterized by the rapid expansion of digital platforms and altering consumer behaviors, the rise of social media has fundamentally altered how businesses interact with their target consumers. During this digital revolution, influencer marketing has arisen as a strong...

media and communications social sciences
  • Elsevier BV
  • DOI: 10.2139/ssrn.4972626
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