Buscador de Tesis y publicaciones académicas

Artículo 2025 Revisado por pares

Developing and Validating Instruments for Measuring System Economic Conventional, System Economic Islam, Marketing Digital and Perfection Gold Marketing

Md Shuhaimi Ismail · Razi Yaakob · Zamri Chik

The rapid development of information technology invites us to move forward quickly in line with the progress of the times. Business systems and concepts in the field of product marketing are now thriving beyond national and continental boundaries. The use of Digital Marketing Systems has torn apart traditional marketin...

• USBD TECH SDN BHD
• English
• DOI: 10.53272/icrrd.v6i2.5

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Artículo 2024 Acceso abierto Revisado por pares

Building a Lead Luxury Brand through Unique Marketing Position and Marketing Strategies: A Case Analysis of Louis Vuitton

Xiaoxiao Xiong · Kawai Yuen

Louis Vuitton’s success is attributed to its ability to adapt to evolving consumer preferences and leverage emerging technologies. This research examines the brand’s marketing strategies from 2000 to the present, focusing on celebrity endorsements, limited-edition products, and digital marketing. By effectively combini...

economics and business social sciences

• Dean & Francis Press
• DOI: 10.61173/pxtyed10

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Artículo 2024 Acceso abierto

Acquisition of Digital Marketing Skills and Perceived Employability of Marketing Education Students in Niger Delta University

OYADONGHA, Diseye J. · ZENETUBOR, Emeleakpo Pelle

Abstract The research investigated the acquisition of digital marketing skills and perceived employability of marketing education students in Niger Delta University. The study was guided by two research objectives, questions, and hypotheses. A descriptive survey research design was employed. The population comprised 12...

4. Education social sciences education

• Zenodo
• DOI: 10.5281/zenodo.13826386

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Artículo 2026 Acceso abierto Revisado por pares

SYNERGY OF FINANCIAL, OPERATIONAL AND MARKETING MANAGEMENT AS A FACTOR OF COMPETITIVENESS OF IT COMPANIES IN THE CONDITIONS OF DIGITAL ECONOMY

Kateryna Koliedina · Mykhailo Matsola · Nataliia Kaziuka

Koliedina K.O., Matsola M.M., Kaziuka N.P. SYNERGY OF FINANCIAL, OPERATIONAL AND MARKETING MANAGEMENT AS A FACTOR OF COMPETITIVENESS OF IT COMPANIES IN THE CONDITIONS OF DIGITAL ECONOMY Purpose. The aim of this article is to form an effective management system for an IT company through the synergy of financial, operati...

• Institute of Economics, Technologies and Entr...
• DOI: 10.37332/2309-1533.2026.3.5

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Artículo 2023 Revisado por pares 4 citas

Social Media Marketing Influencer: Literature Review on Promotional Strategies Using the Influence of Social Media Celebrities

null Nadia Angraini

Social media marketing influencer is one of the digital marketing promotion strategies that is known to be very effective in approaching consumers. This research is a literature review study that aims to discuss more deeply about social media marketing by using celebrity influencers as their online marketing communicat...

media and communications social sciences

• CV. Afdifal Maju Berkah
• DOI: 10.55227/ijerfa.v1i4.42

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Publication 2024 Acceso abierto 5 citas

The Effectiveness of Augmented Reality in Digital Marketing Campaigns

Dr. Qaisar Abbas

This research article explores the effectiveness of Augmented Reality (AR) in digital marketing campaigns, examining its impact on consumer engagement, personalization of marketing experiences, and the technological advancements that have facilitated its integration into marketing strategies. The study highlights the e...

• Zenodo
• DOI: 10.5281/zenodo.10471664

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Artículo 2022 Acceso abierto

HOW DIGITAL BUSINESS INNOVATION MONITORING AND DIGITAL MARKETING OPERATIONAL EXCELLENCE CAN STIMULATE ORGANIZATIONAL PERFORMANCE

SRI SAFITRI · ACHMAD SUDIRO · FATCHUR ROHMAN · MUGIONO MUGIONO

Abstract: Background: The increasing development of digital technology and changes in the behavior of the younger generation of customers encourage companies to carry out Digital Transformation in order to improve company performance and survive in the face of competition. The purpose of this study is to determine the...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• Zenodo
• English
• DOI: 10.5281/zenodo.7208443

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Artículo 2026

ETHICAL CHALLENGES OF ALGORITHMIC PERSONALIZATION AND GENERATIVE ARTIFICIAL INTELLIGENCE IN THE DIGITAL MARKETING ENVIRONMENT

Autoría no especificada

The article examines the ethical challenges associated with the use of algorithmic personalization and generative artificial intelligence in digital marketing. The rapid development of artificial intelligence technologies has significantly expanded the capabilities of digital platforms to collect and analyze large volu...

генеративний штучний інтелект ethical audit of algorithms algorithmic ethics штучний інтелект

• ESI "Prydniprovs'ka State Academy of Civil En...
• Ukrainian

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Tesis (sin nivel) 2024 Acceso abierto

Building a Sustainable Future: How Can Digital Marketing Grow the League of Ireland?

Owoyemi, Ali

In the field of sports promotion in the League of Ireland, Digital Marketing techniques have been hindered. The full potential of Digital Marketing tactics has not yet been realized. Primarily the roots stem from insufficient investment in digital marketing, poor use of social media and inadequate knowledge of digital...

economics and business social sciences Soccer e Marketing

• Ireland
• English

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Artículo 2023 Acceso abierto Revisado por pares

Analysis of The Influence of Digital Marketing and Product Diversity on The Success of E-Commerce Business

Dedy Lazuardi · Muammar Rinaldi · Shinta Shinta

This research examines the factors influencing the success of e-commerce, focusing on Digital Marketing and Product Diversity as independent variables. The study takes place at RADATIME, an e-commerce store in Medan that specializes in selling watches. Digital Marketing and Product Diversity were chosen due to their si...

economics and business social sciences

• Outline Publisher
• DOI: 10.61730/ojma.v2i2.132

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