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null Ninis Umnastuti · null Dewi Puspitaningsih · null Muhammad Arif Zikir Risky · null Nurianah · y 2 más
Microenterprises owned by housewives in Tembelang Village, Jombang Regency, considerable growth potential, however they remain constrained by limited business legality and optimalization of digital technologies, which in turn restrict access to financial institutions and government support programs. This Community Serv...
The rapid development of digital technology has transformed marketing strategies in Indonesia, especially in e-commerce. Shopee, as a leading e-commerce platform, employs digital marketing strategies to attract consumers and maintain their loyalty. However, to stay competitive, it is crucial to understand the factors i...
Eva Yulianingsih · Atik Budi Paryanti · Achmad Jaelani
The growing competition among culinary MSMEs requires business actors to optimize digital marketing and service quality to maintain customer loyalty. This study aims to analyze the effect of digital marketing and service quality on customer loyalty among culinary micro, small, and medium enterprises (MSMEs) in North Be...
This study aims to determine and analyze the effect of digital marketing and customer trust on customer satisfaction at the Jastipyane.mof courier/jastip service business in Maumere. The background of this research is based on the rapid growth of the personal shopper (jastip) business, which increasingly relies on digi...
Suziane Regina Silva Da Rocha · Alessandra Maria Filippin dos Passos Santos
a era digital é uma realidade presente no cotidiano dos brasileiros e que o uso das mídias sociais, pode ser um diferencial competitivo para uma empresa, principalmente no setor da construção civil, que vem crescendo consideravelmente ao longo dos anos. Nesse contexto, o estudo é voltado para as estratégias de Marketin...
other engineering and technologiesengineering and technology
null Etty Zuliawati · null Muhammad Iqbal Al Habsy · null Shellometha Chinthya H · null Azwa Aisa Fatqi
The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still convention...
Sherry Novalia Fujiasti · Ira Siti Sarah · Sopi Sopianti
The research investigates the impact of digital marketing training on the entrepreneurial intention through the mediating role of self-efficacy among Generation Z (19 – 24 years old) in West Java. The aims of study to analyze how digital marketing training directly and indirectly through self-efficacy to influence entr...
Yasinta Roro Anjani · Mari Okatini Armandari · Titin Supiani
The research aims to determine the role of digital marketing in increasing service income in the beauty sector in students of the D4 Cosmetics and Beauty Care Study Program using a qualitative research method with a descriptive study focus on the research object, namely the number of 10 students who work in the field o...
This study aims to determine the effect of digital marketing and brand trust on online purcasing decisions among Ifive Perfume customers. The underlying problem is the importance of effective human resource management through fair digital marketing and a transparent, merit-based promotion system to improve online purca...
Members of KWT Sewagati Pasekan Lor encountered difficulties as a result of their lack of knowledge and expertise about the diversification of various processed herbal pastries, food labeling and packaging technology, and digital-based product marketing. This volunteering project aims to improve members' knowledge and...
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