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null Inngamul Wafi · null Siti Uswatun Hasanah · null A. S. Hakim Siahaan · null Khusnul Hotimah · y 1 más
This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Karanggintung Village through a digital transformation strategy. The main problem faced by local MSMEs, such as traditional cassava chip (Kicimpring) producers, is limited market reach due to unstandardized packaging, lack of...
This study looks at how digital marketing and brand awareness affect consumers' intentions to buy products from Micro, Small, and Medium Enterprises (MSMEs) in Gunungpati District, Semarang City. MSMEs are important to the national economy but still face challenges in using digital technology to improve their competiti...
This study aims to determine the impact of digital marketing implementation on sales growth at the UMKM Kerupuk Tempe Tiga Bintang in Tanjung Mulia Village. Along with the rapid development of technology, digital marketing has become an important strategy for MSMEs to expand their market and increase competitiveness. T...
The development of digital technology has changed the way consumers choose and purchase products, especially in the culinary MSME sector. Businesses are now required not only to provide quality products, but also to present attractive packaging and effective digital marketing strategies to attract consumers. This study...
The digital era has transformed marketing strategies in various industries, including culinary. This research examines the implementation of digital marketing strategies in selling heavy food by STIKES Santa Elisabeth Medan students as part of entrepreneurial practice. Involving 7 students who run an online culinary bu...
The development of generative artificial intelligence technology offers new opportunities for micro-entrepreneurs to enhance the effectiveness of their digital marketing. However, the adoption of this technology remains limited in rural communities due to low digital literacy and a lack of understanding regarding the u...
This study aims to analyze the effect of digital marketing, online customer review rating on consumer buying interest through shopee. The analytical method used in this study is quantitative analysis by conducting a survey on 106 respondents, namely students from Narotama University who have made purchases through shop...
economics and businesssocial sciencesmathematicsnatural sciences
The aim of the research is to determine Digital Marketing and Product Variations on Purchasing Decisions at the Frozenfish88 Store, Bengkulu City. And to find out which factors most dominantly influence purchasing decisions. This research used quantitative methods on 150 respondents. The population used in this researc...
physical sciencesengineering and technologynano-technologynatural sciences
Arshi Naim · Praveen Kumar Malik · Hesham Magd · Ahmad Yahya Moustafa Shaheen · y 2 más
This paper focuses on the role of Artificial Intelligence (AI) in revolutionizing digital marketing practices, particularly in creating customer-centric strategies that support sustainable business practices. It examines how AI tools, such as machine learning, chatbots, and data analytics, are used to personalize marke...
null Syukriadi · null Amrizal · null Hendra · null Rabby Nazli · y 2 más
This community service activity aims to increase the digital literacy and entrepreneurial capacity of youths in Nagari Koto Tuo, Harau District, by introducing a Population Information System and training on Digital Marketing for household products. Through a series of workshops held at the computer laboratory of Polit...
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