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Other 2025

Mapping Two Decades of Evolution of Artificial Intelligence and Machine Learning in Digital Marketing and Digital Promotion to Determine the Current Direction: A Systematic Review Using Bibliometrics [Dataset]

Sánchez-Camacho, Carlos · Miguel San Emeterio, Begoña · Carranza, Rocío · Feijoo, Beatriz

The past two decades have seen a significant rise in research exploring the applications of artificial intelligence (AI) and machine learning (ML) in digital marketing. This study conducts a comprehensive bibliometric analysis to map the intellectual evolution of this field, offering a longitudinal perspective across t...

machine learning social sciences digital marketing other social sciences

• Journal of Electronic Commerce Research
• Spain
• English

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Artículo 2022 Acceso abierto Revisado por pares

DIGITAL MARKETING BEFORE AND AFTER COVID-19

null Akshara Aji · null Lakshmipriya P B · null Donamol · null Manu Martin · y 1 más

Digital Marketing is not a new term. It was first coined in the year 1990. Digital Marketing is a type of marketing that was the internet, and digital technologies like Mobile devices, Computers and other social and digital media platforms to promote products and services. Whenever a product or service or anything is a...

3. Good health

• International Journal of Engineering Technolo...
• DOI: 10.46647/ijetms.2022.v06i05.047

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Artículo 2026 Acceso abierto Revisado por pares

Digital Marketing and Its Role in Achieving Competitive Advantages for Organizations. A case study on the private banks in Sulaymaniyah, Iraq

Kochar Taher Said Rashid · Sharoo Nawrooz Fadhil · Rawand Mohammed Majid

This paper discusses the application of digital marketing in the realization of competitive advantages to organizations with a specific reference made to the private banks in Sulaymaniyah City, Iraq. The study would employ a quantitative cross-sectional study design to examine the association between the digital market...

• International University of Erbil
• DOI: 10.63841/iue3si237

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Artículo 2025 Acceso abierto Revisado por pares

The Influence of Digital Marketing on Customer Loyalty to Local Fashion Brands on Instagram

Rylee Wesley Henson

The study focuses on how digital marketing shapes customer loyalty to local fashion brands found on Instagram. Because digital platforms are now an important part of fashion marketing, knowing how digital strategies help build loyalty among customers is key especially for local brands wanting to stand out in crowded in...

economics and business social sciences

• Asian Multicultural Research Study
• DOI: 10.47616/jamrems.v6i2.614

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Artículo 2025 Revisado por pares

DIGITAL MARKETING AS A TOOL FOR BUILDING CONSUMER LOYALTY

Taisiya G. Garbuzova · Alexey V. Novikov · Daniil D. Kaitaz

The article examines digital marketing as a tool for building sustainable consumer loyalty in the digital economy. The purpose of the study is to substantiate scientific and methodological approaches to the use of digital communication channels in the process of increasing customer engagement, quantify their impact on...

economics and business social sciences

• The publishing house - SCIENTIFIC LIBRARY
• DOI: 10.36871/ek.up.p.r.2025.10.02.020

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Publication 2023

Marketing e Comunicação Digital - Relatório de Estágio na Beavers Digital Agency

Silva, Sílvia Reis da

O presente relatório reflete as atividades desenvolvidas ao longo do estágio curricular realizado na Beavers Digital Agency, uma Agência de marketing e comunicação digital situada em Ourém, assim como uma análise crítica das mesmas e sugestões de melhoria. O estágio curricular teve a duração de 1040 horas, com início a...

Marketing Digital Agência Redes Sociais Comunicação

• Portugal
• Portuguese

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Artículo 2024 Acceso abierto Revisado por pares

Impact of Digital Marketing on the Consumer's Purchase Decision

Daisy Lilith Saldaña Ríos Daisy Lilith Saldaña Ríos · Ángel Cárdenas García

Introduction: The study analyzed how digital marketing, consolidated as an essential tool nowadays, influenced consumer behavior. It was highlighted that technological transformation and global connectivity modified the ways of searching, comparing and acquiring products. Companies that strategically integrated communi...

economics and business social sciences

• South American Publishing
• DOI: 10.56294/digi2024103

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Artículo 2026 Acceso abierto Revisado por pares

Pengaruh Kualitas Pelayanan, Harga, dan Digital Marketing terhadap Loyalitas Konsumen di Hotel Arabia Style Medan

Melda Wani · Ihsan Effendi · Wan Suryani

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga, dan digital marketing terhadap loyalitas konsumen di Hotel Arabia Style Medan. Dalam industri perhotelan yang semakin kompetitif, loyalitas konsumen menjadi faktor penting dalam menjaga keberlangsungan usaha dan meningkatkan daya saing peru...

economics and business social sciences

• Universitas Pahlawan Tuanku Tambusai
• DOI: 10.31004/riggs.v5i2.8458

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Artículo 2025 Acceso abierto Revisado por pares

Survey Study on the Role of Digital Marketing in Brand Building in Indian Startups

Yashawanth Kumar R M -

This study explores the transformative role of digital marketing in brand building for Indian startups, addressing the long-term implications of these strategies on brand equity and customer loyalty. Leveraging data collected through a structured survey of 100 startups in Bengaluru, Mumbai, and Delhi, the research empl...

economics and business social sciences

• International Journal for Multidisciplinary R...
• DOI: 10.36948/ijfmr.2025.v07i01.35187

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Artículo 2024 Acceso abierto

Artificial intelligence and digital marketing on online purchase intention mediating customer experience study on al washliyah university labuhanbatu students

Levianti, Rina Asriani

This research aims to analyze the influence of artificial intelligence and digital marketing on online purchase intention, with customer experience as a mediating factor among students at Al Washliyah University, Labuhanbatu, North Sumatra. This quantitative descriptive study targets a population comprising all student...

Artificial Intelligence economics and business social sciences Digital Marketing

• Institute of Computer Science (IOCS)
• English

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