Buscador de Tesis y publicaciones académicas

Other 2024

Pengaruh Digital Marketing, Manfaat, dan Kepercayaan terhadap Keputusan Penggunaan Layanan Go-pay : Studi Kasus pada Konsumen Jakarta Timur

Harahap, I. J. (Indah)

The purpose of this study is to determine the influence of Digital Marketing, Benefits, and Trust on the Decision to Use Go-Pay services among consumers in East Jakarta. The research approach employed is a descriptive quantitative method. The study sample consists of 250 respondents, analyzed using the Structural Equat...

x Indonesia economics and business social sciences

• Indonesia
• Indonesian

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Other 2023

Towards effective restriction of unhealthy food marketing to children: unlocking the potential of artificial intelligence

Olstad, Dana L. · Boyland, Emma

Abstract The World Health Organization recommends that member states enact policies to limit unhealthy food marketing to children. Chile enacted relatively stringent laws that restrict unhealthy food marketing to children in two phases, beginning in 2016. Dillman-Carpentier and colleagues examined the incremental effec...

health sciences medical and health sciences

• University of Calgary
• English
• DOI: 10.11575/prism/41420

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Artículo 2026 Acceso abierto

MAXSULOTLARNI SOTISH VA XIZMATLAR KO'RSATISHDA MARKETING SIYOSATINI INTERNET TARMOG'I YORDAMIDA TAKOMILLASHTIRISH ISTIQBOLLARI

Ne'matova Moxinur Farxod qizi

Annotatsiya. Mazkur maqolada mahsulotlarni sotish va xizmatlar ko‘rsatish jarayonida marketing siyosatini internet tarmog‘i orqali takomillashtirish masalalari tahlil qilinadi. Raqamli marketing vositalari, ijtimoiy tarmoqlar, elektron tijorat platformalari va onlayn reklama texnologiyalarining ahamiyati yoritiladi. Sh...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.19615683

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Artículo 2026 Revisado por pares

Marketing communications in the construction industry as a factor in increasing the competitiveness of development companies

Iryna Kononova · Anton Baranov · Marina Marharian

The article analyzes the role of marketing communications for Ukrainian real estate development companies in securing a competitive advantage amid military challenges, post-war recovery, and the digital transformation of the construction sector. It is substantiated that digital tools integration, personalization, conte...

economics and business social sciences

• Drukarnia Madryd
• DOI: 10.36887/2415-8453-2026-1-22

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Artículo 2026 Acceso abierto Revisado por pares

Dark Pattern Marketing Practices and their Impact on Consumer Trust and Decision-Making

Jaiswal, Trapti

Dark pattern marketing practices refer to deceptive digital design techniques that influence consumers to make decisions they might not otherwise choose. With the increasing use of online platforms, such practices have become common in digital marketing environments. This study examines how dark pattern marketing pract...

Dark Pattern Marketing economics and business social sciences Consumer Trust

• Vandana Publications
• DOI: 10.31033/ijemr/16.1.2026.1857

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Tesis de maestría 2022 Acceso abierto

Marketing Digital e Redes Sociais nos Hotéis de Luxo

Carvalhede Ribeiro Cabral, Sara Sofia

Esta dissertação incide sobre o tema do marketing digital ao nível das redes sociais em hotéis de luxo. O principal objetivo é perceber a influência exercida pela comunicação nas redes sociais das unidades de alojamento para a tomada de decisão dos consumidores. Para compreender melhor os conceitos que englobam a temát...

marketing digital influência na tomada de decisão Redes sociais economics and business

• Portugal
• Portuguese

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Other 2025

Marketing tradicional e marketing digital : evolução ou mudança?

Sabbag, Karina Kranz

Resumo: Neste artigo tentaremos propor reflexões sobre a evolução conceitual do Marketing Tradicional até o Marketing Digital colocando em evidência as principais mudanças. Muito presente nos dias de hoje, o Marketing Digital é uma mudança de método, mas não propriamente de construção de conteúdo. Partimos da premissa...

Marketing media and communications social sciences Marketing na internet

• Brazil

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Artículo 2026 Revisado por pares

A Study on the Effectiveness of Social Media Marketing in Digital Experience

Arun Kumar · S Sudha

Social media marketing has proven to be one of the key tools that businesses use in establishing relationships with their customers, promoting their products and services and competing in today's highly digitalized environment. The sized businesses, having a well developed social media profile can prove crucial when it...

media and communications social sciences

• Inspira
• DOI: 10.62823/ijgrit/04.03.9320

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Artículo 2026 Acceso abierto Revisado por pares

The Impact of Digital Marketing on Consumer Decision-making: A Systematic Review

Ahmed Bashir · Shimels Werke

Digital marketing has transformed how consumers interact with brands, influencing decision-making processes across diverse product and service categories. This systematic review examines existing empirical and theoretical studies to understand the impact of digital marketing strategies on consumer behavior. Using the P...

media and communications social sciences

• Science Publishing Group
• English
• DOI: 10.11648/j.ajomis.20261101.12

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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Peningkatan Kompetensi Digital Pelaku UMKM melalui Pelatihan Digital Marketing di Rumah BUMN Tasikmalaya

Rahmawati, Silma · Fauziyah, Azizah · Rachmani, Nizza Nadya

Usaha Mikro Kecil dan Menengah (UMKM) didorong untuk mampu beradaptasi dan memanfaatkan teknologi digital dalam mengelola usahanya. Kompetensi digital menjadi suatu keterampilan penting yang harus dimiliki oleh para UMKM agar bisa bersaing pada masa teknologi digital yang terus berkembang pesat. Penelitian ini bertujua...

Pelatihan Digital Marketing economics and business social sciences Kompetens

• Politeknik Ganesha
• DOI: 10.33395/jmp.v14i2.15247

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