Buscador de Tesis y publicaciones académicas

Effects of Digital Technologies on the Role, Functions, and Interplay of Marketing and Sales Departments in Technical B2B Companies

Andreas Zehetner · Christopher Korntner-Kanitz

Analisis Variabel Sosial Media Marketing, Optimasi Mesin Pencari, dan Interaksi Konsumen Online terhadap Pertumbuhan Penjualan Produk Kerajinan Tangan di Kota Bandung

Lita Limpo · Eva Yuniarti Utami

This study investigates the effect of digital marketing strategies, including social media marketing, search engine optimization (SEO), and online consumer interaction, on the sales growth of handicraft products in Bandung City. A quantitative approach was employed, and data were collected from 135 handicraft businesse...

Comparison of Effectiveness between Traditional and Digital Marketing in a Selected Company

Stoilkovska, Veronika

The thesis contains the differences between traditional and digital marketing, a comparison between the advantages and disadvantages for both marketing methods, types of channels they have, methods of calculating the effectiveness of both methods and research to show how theory can be put into application in the real w...

Social Media as an Object of Marketing Researches

Autoría no especificada

The relevance of the study. The access to social media and digital marketing led to the discovery of plenty of data which marketers use in their work. However, there is a lack of professional rules as to the use of social media in marketing and there is a lacuna in understanding of the consumers’ comfort when marketers...

Cross-Cultural Effectiveness of Digital Marketing Communication

Garabedian, Meero

Abstract Date: 26th of May 2026 Level: Master’s Thesis in International Marketing (15 credits). Institution: Mälardalens University, School of Business, Society & Engineering, Västerås. Author: Meero Garabedian (93/02/10) Supervisor: Ulf R. Andersson Research Question: How do individualism vs collectivism and masculini...

The Role of Experiential Marketing in Building Brand Equity and Customer Loyalty of MSMEs in the Digital Age : A Case Study on International Markets

null Muhammad Tody Arsyianto · null Sudarmiatin Sudarmiatin

MSMEs face complex challenges in building brand equity and customer loyalty in the digital era, where global competition and dynamic consumer preferences require innovative marketing strategies (Lasrado et al., 2022). This research aims to analyse the role of experiential marketing in improving brand equity and custome...

The Impact of Social Media on Brand Digital Marketing

Xueqiong Zhu

With the continuous advancement of global information integration and digitalization, social media plays an increasingly critical and transformative role in brand digital marketing. Although this field has received widespread attention, there are still certain shortcomings in optimizing brand marketing strategies and b...

The Impact of Digital Marketing on Consumer Buying Intention - A case study of Pakistan

Autoría no especificada

This research examines the influence of digital marketing, particularly social media, mobile, and Email marketing, on consumer purchasing intentions within Pakistan’s textile industry. Utilizing a quantitative method coupled with a causal explanatory research design, this study aims to quantify the impact of digital ma...

From Economic Roots to Digital Frontiers: A Chronological Narrative of Marketing Theory Evolution, 1886-2025

Ravi Shankar Bhakat

Abstract: This paper explores the historical evolution of marketing theory through a narrative-based review supplemented by chronological cluster analysis. Analysing seminal works from 1886 to 2025, we identify five distinct developmental epochs in marketing theory: Economic Foundations (1886-1930s), Consumer Orientati...

Digitalni marketing - značaj i utjecaj na konzumenta

Brkić, Vanesa

Tema ovog diplomskog rada je digitalni marketing koji je nastao kao posljedica pojave interneta i novih tehnologija kao komunikacijskih kanala. Digitalni marketing, u kombinaciji s tradicionalnim medijima, poduzećima može ostvariti značajnu konkurentsku prednost, povećati prodaju i prepoznatljivosti brenda te poboljšat...