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This thesis examines and compares the marketing strategies of H&M and Zara within the global fast-fashion industry. The purpose of the study is to analyse how the two companies build their brand image, attract consumers, and maintain competitiveness through different marketing ap-proaches. Although both companies opera...
strategieseconomics and businesssocial sciencesmarketing
This study examines how the rapid evolution of digital technologies and data analytics is reshaping contemporary marketing management, addressing an important research gap in understanding how organizations can shift from intuition based decisions to analytically supported strategies. The objective of this research is...
The pharmaceutical industry plays an important role in the development and delivery of medicines to improve public health. Effective marketing strategies are essential for creating product awareness, communicating scientific information, increasing market reach, and maintaining competitiveness in the pharmaceutical sec...
With the development of technology, the changes experienced in consumers’ expectations have directed especially marketing world to new searches. Starting to take place in the literature and featuring the digital marketing because of that the traditional marketing approach for companies is not able to adequately meet th...
The rapid growth of digital commerce has encouraged companies to integrate digital and physical marketing channels to create seamless and consistent customer experiences. This study aims to analyze the role of integrated marketing channels through omnichannel strategies, the utilization of Artificial intelligence (AI),...
Mr. Aditya Vyas · Mr. Anupam Singh · Dr. Rishi Sharma
Digital marketing and social media have emerged as essential tools for businesses trying to target Gen Z students, a tech-savvy and powerful community. In order to interact with Gen Z students, increase brand awareness, and boost interactions, this study explores how startups effectively use a variety of social media c...
Namuri Migotuwio · Talitha Athaya Giovanni · Rendy Prayogi
This research is motivated by the importance of the vitality of digital marketing content in optimizing promotion and advertising processes, which has been proven to increase sales. Along with the rising use of social media, the production of digital marketing videos has also grown significantly. This study aims to for...
The digital era presents various challenges for the culinary MSME "Dapur Pak Gendut," including the use of traditional marketing methods, limited promotional reach, inconsistent content posting, and suboptimal use of social media as a digital marketing tool. The objective of this empowerment activity is to increase the...
Suryaputra, F. A. (Filipus) · Demu, Y. (Yohanes) · Arthana, I. K. (I)
Purpose: This PKM has goals and solutions: (1) Helping to increase sales, (2) Expanding market share, (3) Outputs in this activity. Methodology: This activity began by socializing about the importance of this PKM activity which has good prospects for improving and progressing the business of MSME Actors in Soe City, So...
Micro, small, and medium enterprises (MSMEs) are increasingly relying on social media as a marketing tool, thanks to the expansion of digital technology. The purpose of this study was to analyze how Startias Cake Cookies, an MSME in the Siwalankerto area, has been using Instagram to increase sales and compete with othe...
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