Buscador de Tesis y publicaciones académicas

SSB Taxation and Digital Marketing Exposure Among Younger Consumers: A Research Note

Eashan Shetty · Elsa Trinh

Sugar-sweetened beverage (SSB) taxes reduce purchases. However, the size of that reduction varies widely across jurisdictions, from roughly 6-10 per cent in several U.S. and Mexican evaluations to nearly 30 per cent in South Africa. This note reviews the health-economic case for SSB taxation alongside the separate lite...

AI-Powered Marketing: Transforming Consumer Engagement in the Digital Era

NOURI Hicham

Artificial intelligence's (AI) fast development has opened a new age of marketing marked by unmatched degrees of personalisation, automation, and data-driven decision-making. This study investigates how artificial intelligence (AI) technologies—from machine learning algorithms and chatbots to predictive analytics and r...

Transformasi Pemasaran Menggunakan Kecerdasan Buatan (AI) Untuk Mendorong Kemajuan UMKM Di Aceh Bireuen

Windianet Firly

In the digital era, Micro, Small, and Medium Enterprises (MSMEs) in Aceh-Biruen face challenges in developing effective marketing strategies. This study aims to analyze the potential of marketing transformation through the utilization of artificial intelligence (AI) as an innovative approach to enhance MSMEs' performan...

AI-ENABLED DIGITAL TOURISM MARKETING: CONSUMER RESPONSES, BEHAVIOURAL PATHWAYS, AND FUTURE DIRECTIONS

A Rajasekaran · Misha V · Kavitha K S · Aarcha S S

The rapid evolution of digital technologies has reshaped tourism marketing, with Artificial Intelligence (AI) emerging as a core driver of change. This paper presents a systematic review of AI-enabled tourism marketing strategies and examines their behavioural impact on consumer decision-making. Findings indicate that...

Pendampingan Penerapan K3 dan Strategi Digital Marketing Sebagai Upaya Optimalisasi Kinerja dan Daya Saing Bisnis Berkelanjutan

Adam M Tanniewa · Wedia Hastuti · Asrul Mulyadin · Agus Joko Susanto · y 1 más

Perkembangan transformasi digital telah membawa perubahan besar terhadap pola pengelolaan usaha, strategi pemasaran, dan sistem kerja organisasi bisnis, khususnya pada sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Di sisi lain, peningkatan persaingan bisnis modern menuntut pelaku usaha untuk tidak hanya mampu memanfa...

Предпосылки возникновения digital marketing

Autoría no especificada

Increasing the Marketing of Cepoko Village MSMEs Through Digital Marketing Seminar

null Fifi Aidillia Ruhillah · null M. Zaki Mubarok Wafiyullah · null Ahmad Zainal Abidin · null Dina Nas’atul Hidayah · y 3 más

In the increasingly evolving digital era, digital marketing is an important element for businesses to build brand awareness, increase sales, and expand market reach. By using various online platforms such as social media, search engines, email, and websites, companies can reach consumers directly, provide relevant cont...

The Influence of Participatory Digital Green Marketing on Tourists’ Pro-Environmental Behavior through Psychological Mechanisms

Wati Susilawati · Risma Muhamad Ramdani · Jeri Cahyadi Saputra · Dudi Amarullah

Growing concerns about environmental sustainability in tourism destinations have highlighted the need to understand factors that encourage tourists to engage in environmentally responsible behavior. The purpose of this study is to examine the influence of participatory digital green marketing on tourists’ pro-environme...

THE EFFECT OF PRODUCT VARIETY, PRICE, AND DIGITAL MARKETING ON THE SUCCESS OF WOMEN'S HIJAB BUSINESSES IN LHOKSEUMAWE CITY

Salsabila · Samsidar · Muttaqien · Agustinawati

Increasingly tight competition in the hijab business requires business actors to offer the right products, prices, and marketing strategies, yet most of the 65 women's hijab businesses in Lhokseumawe City remain small-scale and struggle to increase sales. This study aims to examine the effect of product variation, pric...

Marketing estratégico y resiliencia de marca en crisis globales

Jostin Alexander Choez Ventura

El estudio analiza la relación entre el marketing estratégico y la resiliencia de marca en contextos de crisis globales caracterizados por incertidumbre económica, transformación digital acelerada y cambios en el comportamiento del consumidor. La problemática se centra en la limitada capacidad de las organizaciones par...