Buscador de Tesis y publicaciones académicas

Artículo 2026 Revisado por pares

Penjualan Venue Melalui Pemasaran Digital Bagi Segmen Korporasi Pada Hotel Novotel Grand Shayla Di Makassar

Muh. Annas Budianto · Ahmad Ab. · Islahuddin Islahuddin · Hamsu Hanafi

This research was conducted at the Novotel Grand Shayla Hotel in Makassar, with the aim of identifying and analyzing the experiences of marketing staff in marketing venues through digital media, as well as analyzing the extent to which the optimization of these strategies is able to effectively reach the corporate segm...

• Politeknik Pariwisata Bali
• DOI: 10.52352/jham.v5i1.2102

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Tesis (sin nivel) 2024 Acceso abierto

STRATEGI PEMASARAN DIGITAL DALAM UPAYA MENINGKATKAN BRANDING PERUSAHAAN CREATIVEVENT.ID

NAZWA ANASTASYA MAULIANA ANGGRAENI, .

Branding merupakan proses yang dilakukan untuk menciptakan awareness dan Branding adalah proses strategis untuk membangun kesadaran merek dan kepercayaan konsumen. Dalam era digital, pemasaran digital memainkan peran krusial dalam mendukung upaya branding melalui berbagai media seperti iklan, situs web, dan media sosia...

economics and business social sciences Manajemen Pemasaran

• English

Artículo 2023 Revisado por pares 1 cita

Optimalisasi Pemberdayaan UMKM Tas Kulit Di Tanggulangin Berbasis Digital Marketing

Anisatul Septian Ika Candra Candra · null Hasan Ismail

There was a problem that arose during the time of Covid-19. Not only in terms of health but also influential in terms of economic stability. Without MSMEs is one of the activity efforts in encouraging economic development. Opportunities for MSMEs to survive during the pandemic include efforts to maximize sales on the o...

basic medicine medical and health sciences natural sciences chemical sciences

• Universitas Mbojo Bima
• DOI: 10.59050/jian.v20i1.198

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Artículo 2023 Acceso abierto Revisado por pares 2 citas

A STUDY ON IMPACT OF DIGITAL MARKETING AND SOCIAL MEDIA ON PURCHASING DECISION OF CONSUMERS

Pervaiz Iqbal · Syed Siddiqua Begum · Amna Mirza · Prabha Rani · y 2 más

Digital marketing can be defined as the process of promoting of brands using digital distribution channels comprising internet, mobile and other interactive channels. Customers have become researches through convenient access to the internet; users are now much more educated and motivated. Marketing paradigm has underg...

economics and business social sciences

• Cosmos Scholars Publishing House
• DOI: 10.15379/ijmst.v10i4.2416

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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing Prototype of Electronic Growth Chart (e-KMS)

R. Alamsyah Sutantio · Ida Nurmawati · Niyalatul Muna · Demiawan Rachmatta Putro Mudiono · y 2 más

Currently, Indonesia is facing serious Multiple Nutritional Problems (MGG) with 30.8% stunting and 35.4% obesity rates. The Healthy Growth Card (KMS) serves as an instrument for growth monitoring, particularly related to nutritional status. Growth disturbances, such as malnutrition due to both nutritional deficiencies...

2. Zero hunger health sciences medical and health sciences

• Indonesian Journal Publisher
• DOI: 10.47134/ijhis.v1i3.29

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Artículo 2021 Revisado por pares 5 citas

Impact of Tik Tok on Digital Marketing Based on Case Studies and SWOT Analysis

Linqi Peng

With advent of the state-of-art technology and unprecedented rate of globalization, traditional customer-centricity marketing put forward by Henry Ford no longer perfectly suits into every scenario and does exhibit many flaws. Consequently, many businesses and scholars are considering developing an innovative marketing...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• ACM
• DOI: 10.1145/3450148.3450188

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Artículo 2024 Acceso abierto Revisado por pares 2 citas

Optimization of Digital Marketing in Improving Marketing Performance

Bahtiar Herman · Wahyuni Saleh · Aksal Mursalat

In the evolving era of digitalization, Majelis Ekonomi Perserikatan Muhammadiyah Sidenreng Rappang faces significant challenges in optimizing the utilization of its assets and adopting digital technology in its marketing strategies. This research aims to identify and develop effective digital marketing strategies to op...

quantitative strategic planning matrix (qspm); HF5001-6182 digital marketing optimization marketing performance

• Universitas Langlangnbuana
• DOI: 10.36555/almana.v8i2.2627

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Artículo 2025 Acceso abierto

STRENGTHENING MARKETPLACE-BASED BRANDING AND MARKETING THROUGH A DIGITAL MENTORING APPROACH TO IMPROVE THE PERFORMANCE OF JAN ENDOLS COOKIES MSMES IN SIDOARJO REGENCY

Dara Anindya Putri Umagapi · Achmad Nuril Huda · Agus Hermawan · Agung Winarno

The Jan Endols Dry Cake MSME in Sidoarjo Regency is a custom-made culinary business still managed conventionally, particularly in operational management and marketing strategies. This situation limits business efficiency and market reach, making digitalization a strategic necessity to increase competitiveness. This com...

economics and business social sciences

• CV. Radja Publika
• DOI: 10.5281/zenodo.19442489

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Artículo 2023 Acceso abierto Revisado por pares

Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Di Kedai Cakwei’in Karawang, Jawa Barat

null Ari Awaludin · null Devina Delta Maharani · null Dwi Epty Hidayaty · null Santi Pertiwi Hari Sandi

Community Service Partners in this activity are Micro, Smalland Medium Enterprises (MSMEs) in the business of producing and selling culinary in karawang. This MSME has been in Karawang city for more than 30 years. However, the marketing system that used is still very minimal and conventional. Forthis reason, MSMEs need...

economics and business social sciences

• Politeknik Pratama Purwokerto
• DOI: 10.55606/jimas.v2i3.383

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Artículo 2024 Acceso abierto Revisado por pares

THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION ON DIGITAL MARKETING AND SUSTAINABLE COMPETITIVE ADVANTAGE

Karina Utami Anastuti · Khoiriyah Trianti

This research aims to determine the influence of entrepreneurial orientation on digital marketing and sustainable competitive advantage. The sample used in this research was 314 restaurants in Malang City with a stratified random sampling technique and the method used was proportionate random sampling. This research us...

economics and business social sciences

• Sekolah Tinggi Ilmu Ekonomi Pasaman
• DOI: 10.31846/jae.v12i3.830

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