Buscador de Tesis y publicaciones académicas

Strategi Pemasaran Produk UMKM melalui Digital Marketing Pada Keripik Pisang Banna-Qu

Ramadhani, Muhammad Fajar

Marketing strategy is a process that can lead an organization/company to a large market opportunity to increase sales and achieve the desired profit. Marketing strategy is also an important tool so that companies can win the competition. Business actors often think that competitors are only a threat, but actually compe...

Use of Digital Marketing in the Efficiency and Transparency of Managing Da'wah Funds at Masjid Akbar Surabaya

Ruba i Ruba i

This study aims to examine the utilization of digital marketing in improving efficiency and transparency in the management of da’wah funds at Masjid Akbar Surabaya. The research employed a qualitative case study approach by collecting data through in-depth interviews with mosque administrators, active donors, and congr...

Modeling the Impact of TikTok-Based Digital Marketing on Fashion Purchase Intention among Indonesian Millennials: A PLS-SEM Approach

Rizal Ramdani Rizal · Susilo Talidobel Susilo · Arwin Yafi Rahmatullah · Muhammad Chothibul Umam Assa’ady

The digital era has transformed the fashion marketing paradigm with the emergence of TikTok as a communication medium targeting the millennial generation. This study aims to analyze the influence of TikTok digital marketing on the purchase intention of fashion products among Indonesian millennials.A quantitative approa...

Digital Marketing Strategy through Instagram in Payakumbuah Padang Restaurant

Jati Paras Ayu · Rifqi Zain

The development of digital marketing has had a significant impact on business marketing strategies, especially in the culinary sector. This research aims to analyze digital marketing promotion strategies through Instagram implemented by the Padang Payakumbuah Restaurant owned by Arief Muhammad. This research method use...

Pemanfaatan Digital Marketing dengan Foto Produk dan Desain Sosial Media

null Fenilinas Adi Artanto · null Mochamad Nasir

Efforts have been made to improve the quality of education at Vocational High Schools (SMK) with the teaching factory program (TEFA), which is a production or service-based learning method in accordance with current industry standards. One of the needs of Vocational Schools in an effort to support TEFA activities is di...

The Influence of Digital Marketing and Electronic Word of Mouth on Customer Retention in Generation Z Consumers in TikTok Shop with Brand Trust as a Moderator

Nabilla Fitri Assy Farhah · Bobby Reza · Muhammad Junaid Kamaruddin

This study was conducted in response to the growing phenomenon in which digital marketing gradually replaces traditional marketing, with TikTok shop exemplifying expertise in sustaining social commerce amid intense competition. The research aims to examine the influence of Digital Marketing (X1) and Electronic Word of...

The Digital Marketing for Sustainable Development

Albérico Travassos Rosário · Paula Rosa Lopes · Filipe Sales Rosário

A Digital marketing allows brands to disseminate information in a targeted way towards their clients and consumers, making bidirectional communication and interactions between organizations and audiences feasible. This reality not only allows companies to pass on messages about sustainability associated with processes...

Understanding Digital Marketing

Ayomide Oyeyinka

SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING

Chrimes Courtney · Boardman Rosy · Blazquez Cano Marta

Sharia Digital Marketing as an Effort to Increase the Income of MSMEs in North Lombok Regency

Rezky Chikal Pratama · Zaenafi Ariani · Ahadiah Agustina

Marketing through digital media has become a common step for MSME actors. This makes it easier for them to reach consumers, especially in the modern era when consumers can easily find the products they want. Digital marketing strategy is the key to improving and developing MSME businesses in a better direction in the f...