Optimalisasi Digital Marketing dan Inovasi Pelayanan Publik dalam Pengembangan Bank Pembangunan Daerah Jawa Tengah
null Ade Sony Noverianto · null Suparno Suparno · null Indra Kertati
This research aims to analyze the optimization of digital marketing in increasing the competitiveness of Bank Jateng, formulate the main challenges in the implementation of digital-based public service innovations, and develop an integration strategy between digital marketing and public service innovation to strengthen...
- UNTAG Semarang
- DOI: 10.56444/jma.v10i2.3225