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Background and Aims: The property industry has shifted toward digital platforms as consumers increasingly search for properties online. This change has driven companies to adopt more structured and measurable digital marketing strategies. This study aims to analyze the implementation and effectiveness of digital market...
As prominent members of the developing digital entrepreneurial ecosystem in Indonesia, Micro-Small Enterprises (MSEs) should adapt and make the most out of the ubiquitous digital platforms available for managing business activities. Especially for those in the food business, digital marketing has played an important ro...
Hasti Pramesti · Umban Adi Jaya · Fauzan Manafi Albar · Rizki Chrisulianti · y 1 más
This research aims to explore the influence of digital marketing and innovative products on the long-term success of small and medium-sized enterprises in the Greater Sukabumi region. Digital marketing is defined as an effective and efficient method of promoting products through digital channels, while product innovati...
This study investigates the factors influencing the adoption of digital marketing by service-based SMEs in Albania and Kosovoand Kosovo using the Technology Acceptance Model (TAM). Methodology: An empirical quantitative approach was applied using a structured questionnaire targeting SMEs owners and managers. Key constr...
Abstract Digital marketing has transformed the way consumers search for information, evaluate alternatives, and make purchase decisions, yet consumer responses to digital marketing efforts vary due to multiple underlying influences. The present study aims to identify the key factors shaping consumer buying behaviour in...
Este estudo teve como objetivo central analisar a influência do marketing digital no comportamento do consumidor online. Para tal, a pesquisa concentrou-se em três eixos principais: identificar as estratégias de marketing digital predominantes e seu impacto na jornada do consumidor; avaliar como diversos elementos digi...
Healthcare marketing in the digital era is increasingly shaped by data‑driven performance measurement and patient‑centered experiential value, particularly in specialized settings such as maternal and child hospitals. This study examines how a private maternal and child hospital—RSIA Ananda Makassar—implements digital...
In the current era of rapid technological advancement and global economic transformation, the interconnected domains of digital marketing, global trade, and sustainable development have emerged as crucial drivers of inclusive growth. Digital marketing has revolutionized the way businesses interact with consumers by ena...
Purpose This paper aims to explore the experience of adoption of digital marketing and related tools by restaurant entrepreneurs or owners of restaurants in the UK and India. Design/methodology/approach This study is based on qualitative research. In-depth interviews were conducted with restaurant owners to understand...
economics and businesssocial sciences12. Responsible consumption
The Industrial Revolution and the development in the International Trade and Commerce, Communication and Information Technology have led to the vast expansion of business and trade. As a result, variety of consumer goods have appeared in the market to cater to the needs of the consumers and a host of services have been...
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