Buscador de Tesis y publicaciones académicas

Human–Digital Symbiotic Marketing Theory

Yoesoep Edhie Rachmad

The acceleration of digital transformation over the past decade has not merely altered marketing tools; it has redefined the ontological foundations of market interaction. Platforms, algorithms, artificial intelligence systems, and data infrastructures have become embedded within the everyday processes of value creatio...

Exploring the Digital Marketing Strategies that Drive Business Performance: A Focus on Technological Capabilities as a Mediator

Gaurav Kumar Bisen · Sana Ashraf · Priya Yadav · Vipin Vihari Ram Tripathi

I-Advert: Precision Marketing by Leveraging Gender and Age Identification for Automated Digital Advertising in Shopping Malls

Kavin Sewmina · Rajitha Navarathna · Anutthara Senanayake

Peran Profesi Affiliate Marketing Mewujudkan Kemandirian Ekonomi Ibu Rumah Tangga Kelurahan Tajur Ciledug

null Endro Tri Nugroho

Perkembangan ekonomi digital telah menghasilkan berbagai macam peluang usaha berbasis media digital, salah satunya adalah melalui affiliate marketing. Kegiatan ini banyak dilakukan dan diminati oleh ibu rumah tangga milenial karena menawarkan fleksibilitas waktu dan kemudahan akses tanpa memerlukan modal yang besar. Pe...

DIGITAL CONTENT STRATEGY: HOW SOCIAL PROOF INFLUENCES PURCHASING DECISIONS

Siregar, Ade Perdana · Setiawan, Wahyu Juari

The growth of the creative industry in Indonesia has become a pillar in the economy, this phenomenon has illustrated that human resources have the potential to be ready for competitiveness towards foreign countries. Marketing through online media has become an idol for business actors, in addition to being very easy to...

The Influence of Digital Marketing and Social Media on Product Creativity and Empowerment of Women's Culinary Group of Bojong Kulur Village, Bogor

elfa setiawan · Ahmad Junaidi · Dinda Aulia Rahman

This study investigated the impact of digital marketing and social media on the creativity of products and the empowerment of culinary groups of women in Bojong Kulur village, Bogor. It also aimed to identify the most important factor in increasing product creativity and culinary group empowerment. A total of 180 respo...

Pengaruh Strategi Digital Marketing terhadap Minat Beli Konsumen di Era Pandemi Covid-19: Studi Kasus pada Pengguna Marketplace Shopee di Provinsi Jawa Barat

Sholihin, S. A. (Shofwan) · Oktapiani, M. A. (Mutiara)

Shopee is a marketplace from Singapore, and has started to expand the Southeast Asian market since 2015 including Indonesia. Lifestyle changes amid the pandemic have increased the use of digital media to support online shopping activities. The number of E-commerce usage has increased by 38.3% during the Covid-19 pandem...

Exploring the Impact of Digital Marketing on Hospitality and Tourism: A Bibliometric Review of Current Trends

Khalil Ahmad · Mahendra More · Yachna Gharde · Naveen Pandey

A systematic mapping study of using artificial intelligence and data analysis in digital marketing: Revealing the state of the art

Nargiza Alimkhodjaeva

RETRACTED: Zhang et al. Sustainable Digital Marketing Model of Geoenergy Resources Under Carbon Neutrality Target. Sustainability 2023, 15, 2015

Yingge Zhang · Zhihu Xia · Yanni Li · Anmai Dai · y 1 más

The journal retracts the article titled “Sustainable Digital Marketing Model of Geoenergy Resources under Carbon Neutrality Target” [...]