Buscador de Tesis y publicaciones académicas

Innovative Cryptocurrency Trade Websites’ Marketing Strategy Refinement, via Digital Behavior

Damianos P. Sakas · Nikolaos Th. Giannakopoulos · Nikos Kanellos · Stavros P. Migkos

From Digital Footprints to Facts: Mining Marketing Policies of the Greek Community on Instagram and Youtube

Dimitris Linarakis · Stefanos Vlachos · Paraskevi Raftopoulou

A Decision-Making Model for Selecting the Best Digital Marketing Strategy for Chinese Long Stayers in Chiang Mai, Thailand

Xiangyu Li · Jirapat Wanitwattanakosol

How effective is digital marketing for government organisations in times of crisis The case of Kuwait's Fire Force during COVID-19.

Yousef Mohammed

Pengaruh Digital Marketing dan Penggunaan Digital Payment Terhadap Keputusan Pembelian Kopi Espresso Based

null Muhammad Faqih Arrizik · null Suparno Suparno · null Ayatulloh Michael Musyaffi

This quantitative research was conducted in the DKI Jakarta area and focuses on how digital marketing and the use of digital payments influence customers' decisions to buy espresso coffee at Kopi Tuku. The population of this research is Generation Z customers of Kopi Tuku in Jakarta, aged between 17 and 27 years. To me...

DAMPAK CONTENT MARKETING, STORYTELLING, DAN DIGITAL DISRUPTION TERHADAP EFEKTIVITAS CALL-TO-ACTION DALAM MEMENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN DI TRAVELOKA

Marsa Iman Adlina · Fauziah Eddyono

Era disrupsi memberikan potensi besar dalam mengubah bisnis menjadi lebih inovatif dan berbasis digital. Traveloka, sebagai salah satu agen perjalanan, memanfaatkan model bisnis digital dalam operasionalnya. Online Travel Agent (OTA) adalah platform yang memanfaatkan teknologi digital, yang diterapkan Traveloka untuk m...

Community Empowerment through the Utilization of Gadgets for Business Marketing in the Digital Marketing Era at RW.01 Babakan Ciparay Village Babakan Ciparay District, Bandung City

null Dian Ekawati

Saat ini, setidaknya 80% konsumen menggunakan internet, melalui pemasaran digital pemilik usaha dapat mencapai target konsumen mereka yang rata-rata menghabiskan waktu mereka mencari informasi melalui internet, melalui digital marketing, dapat menjangkau lebih banyak khalayak yang ditargetkan. Selain itu, dapat menghas...

The Impact of Customer Success Management and Digital Marketing on Customer Loyalty: Best Practices and Challenges for Businesses in the Goods and Services Market

Mundayadan, Sushith

In the highly competitive and rapidly changing goods and services market, businesses are compelled to adopt novel strategies to stay ahead of the curve. Ensuring customer satisfaction and fostering loyalty is pivotal to a company's triumph, leading numerous organizations to concentrate on customer success management (C...

A New Digital Era: Ab Initio Digital Marketing in the Metaverse

V. C. Jeyaratha

A digital universe that is seamlessly connected and promises to revolutionize how consumer brands and businesses interact and transact in the near future is known as the metaverse. The adoption of the metaverse as a platform for social activities and e-commerce has accelerated due to the concurrent actions of consumers...

The Impact of Digital Marketing and Brand Awareness on Purchasing Decisions with Brand Image as an Intervening Variable at 3-Star Hotels in Makassar

Arnie Arief · I Gusti Agung Gede Witarsana · Buntu Marannu Eppang

Abstract Background: Research on Digital Marketing, Brand Awareness, and Brand Image is necessary to determine which indicators most effectively influence consumer purchasing decisions. Previous studies have shown varying results, underscoring the importance of revisiting these variables. Differences in indicators for...