Buscador de Tesis y publicaciones académicas

DEVELOPMENT STRATEGY OF MSMEs THROUGH DIGITAL MARKETING ON SUMBA ISLAND, EAST NUSA TENGGARA

Merlyn Kurniawati · Yosefina K.I.D.D. Dhae · Ni Putu Nursiani · Paulina Y. Amtiran · y 2 más

Abstract Despite their crucial role in the Indonesian economy, Sumba Island's MSMEs must catch up in digital marketing, relying heavily on traditional methods like physical storefronts. This qualitative research study reveals limited adoption of digital tools due to lack of awareness, perceived technical difficulty, an...

Upaya Memaksimalkan Potensi Bisnis UMKM melalui Pendampingan Pemasaran Digital

Rommy Hardyansah · null Didit Darmawan · null Jahroni · Samsul Arifin · y 7 más

The rapid development of digital technology and the internet has had a significant impact on marketing, especially for Micro, Small and Medium Enterprises (MSMEs). Digital marketing is a more promising option because it allows potential customers to get complete information about products and make transactions online....

Analisis Pemanfaatan E-Commerce dan Digital Marketing sebagai Pendorong Produktivitas UMKM di Kota Kupang

Maria Lusia Mutiara Lori · Ronli Anugrah Amnifu · Osoroi Maryano Sombai · Yohanes Pemandi Lian

The rapid growth of digital technology has transformed business practices among MSMEs, particularly through the adoption of e-commerce and digital marketing. However, the level of digital literacy and the ability of business actors to optimize digital platforms in Kupang City remain uneven, creating a gap between avail...

Digital Marketing Mix Modeling and Coordination

S. Umit Kucuk

Services Marketing in the Digital Age: Insights from the Semantic Brand Score: An Abstract

Fronzetti Colladon, Andrea · Vestrelli, Roberto · Grippa, Francesca · Segneri, Ludovica · y 1 más

Innovating Value: How Strategic Marketing Innovation Drives Competitive Advantage in the Digital Era

Daduk Merdika Mansur

This study investigates the role of strategic marketing innovation in enhancing competitive advantage within the context of the digital economy, particularly among small and medium enterprises (SMEs) and digitally active firms in Indonesia. The primary objective is to examine how the adoption and implementation of inno...

Digital Political Marketing: Informing, Mobilising and Interacting During the 2023 Zimbabwean Election

Darren Lilleker · Darlington Nyambiya

DIGITAL MARKETING PADA PRODUK AGRIBISNIS

Dewi, I. (Intani) · Sebayang, V. B. (Veralianta) · Manalu, D. T. (Doni Sahat) · Rahmasari, L. F. (Liisa) · y 7 más

Digital marketing adalah strategi atau upaya untuk memasarkan atau mempromosikan produk melalui segala jenis media digital, baik melalui internet atau jaringan lainnya yang saling terhubung. Dengan banyaknya media digital di sekitar kita saat ini, sudah jelas bahwa digital marketing adalah cara pemasaran yang sangat ef...

Study on Reconstructing the Connotation and Marketing Value of Brand Communication Strategy in the Digital Era—An Exploration Based on the Perspective of Internet Marketing

Autoría no especificada

PENGENALAN FUNGSI DIGITAL MARKETING BAGI SISWA MAN 2 KLATEN

Dixian Bhikuning · Hera Wasiati · Indah Putri Listyani · Guntur B L Pratama

Pemasaran digital merupakan strategi untuk mempromosikan produk atau layanan melalui media sosial, yang telah menjadi sangat penting dalam konteks saat ini. Sebelumnya, perubahan signifikan dalam pendidikan di Indonesia dan di seluruh dunia terjadi setelah situasi pasca pandemi yang mengubah cara siswa dan siswi berope...