Buscador de Tesis y publicaciones académicas

An Integrated Guide to Information Technology, Digital Marketing, and the Digital Consumer Journey

Djaafari, Mohammed Ridha

Digital marketing, social media and discoverability

Frania Hall

Pemberdayaan UMKM Keripik Melalui Pelatihan Digital Marketing di Desa Kasomalang Kulon, Kecamatan Kasomalang, Kabupaten Subang

null Irwan Chairuddin · null Juliater Simarmata · null Olfebri Olfebri · null Aang Gunawan · y 1 más

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting community economic growth; however, they still face various challenges in digital marketing. The problems encountered by chip-producing MSMEs in Kasomalang Kulon Village, Kasomalang District, Subang Regency include limited understanding...

THE EFFECT OF DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION THROUGH BRAND TRUST AND CUSTOMER ENGAGEMENT: A SEM-PLS ANALYSIS OF FOOD-RELATED SMES IN PONTIANAK

Magdalena Depriyani

Digital marketing transformation has changed how culinary MSMEs build relationships with consumers. This study aims to examine the effect of digital marketing on consumers’ purchase intention through brand trust and customer engagement in culinary MSMEs in Pontianak City. The study employed a quantitative approach with...

Analysis of digital marketing strategies of the @merconmerahputih account on social media in enhancing brand awareness

Adinugroho, Prasetyo · Kusumaningtias, Intan Tri

This study examines the effectiveness of digital marketing strategies in enhancing brand awareness through the social media accounts of @merconmerahputih. Adopting a qualitative case study approach, the research explores how the integration of the marketing mix contributes to building brand awareness across digital pla...

MAEVE: An Agnostic Dataset Generator Framework for Predicting Customer Behavior in Digital Marketing

William Ferreira da Silva Filho · Seyed Jamal Haddadi · Júlio Cesar dos Reis

The Wisdom of the Digital Crowd

Michael Fretschner

code for Digital marketing program design based on abnormal consumer behavior data classification and improved homomorphic encryption algorithm

Autoría no especificada

code for Digital marketing program design based on abnormal consumer behavior data classification and improved homomorphic encryption algorithm

Digital marketing tools in brand promotion

Pimonenko, Tetiana Volodymyrivna · Liulov, Oleksii Valentynovych · Us, Yana Oleksandrivna

У роботі розглянуто головні інструменти цифрового маркетингу, їх особливості та переваги. В работе рассмотрены основные инструменты цифрового маркетинга, их особенности и преимущества. This paper considers the main tools of digital marketing, their features and advantages.

EVOLUCIÓN DEL MARKETING DIGITAL EN BANDAI NAMCO

Marin Jimenez, Juan Antonio

Desde los conocimientos y herramientas propios de las ciencias de la comunicación, en este trabajo se exploran las diferentes estrategias de marketing digital que la empresa Bandai Namco ha utilizado al lanzar videojuegos al mercado español.