Buscador de Tesis y publicaciones académicas

Influence of Real-Time Marketing Dashboards on Strategic Decision-Making in Digital Campaigns

Autoría no especificada

Digital drug marketing

Jennifer Gerard Ball · Ilwoo Ju · Yuhui Zhu

Digital Marketing as an Enabler of SME Internationalisation: A Bibliometric Review and Future Research Agenda

Ujjwal Mishra · Amit Gautam · Gyanendra B.S. Johri

Digital marketing has evolved as a critical enabler for SMEs aiming for competitiveness, resilience and growth in the rapidly growing digital business sector. Despite an increasing body of literature, research on digital marketing in SMEs remains fragmented by themes, methodology and geographical contexts. Addressing t...

Improving the Quality of Coffee Beans and Branding of Coffee Products of Sekar Adji MSMEs Malang Through Inovokasi Program Grants

Ika Noer Syamsiana · Arwin Datumaya Wahyudi Sumari · Nilawati Fiernaningsih · Wahyu Aulia Nurwicaksana · y 5 más

Background: Coffee is a key plantation commodity in Indonesia, with Gunung Kawi producing Robusta, Arabica, and Excelsa varieties. However, local farmers still rely on traditional drying methods and outdated marketing, affecting bean quality and sales. This community service program seeks to address these issues by int...

Factors Influencing the Perception of Farmers about Use of e-NAM And Digital Marketing Applications

Machapathri Praneeth

Context: e-NAM is a nationwide electronic trading platform integrating APMC mandis, fostering a single, nationwide market for agricultural products, enabling farmers to secure optimal prices across the country. Digital marketing apps complement this by equipping farmers with market analysis instruments, pricing strateg...

Digital Marketing’s Role in Enhancing Financial Services in Palestine

Mohammed Bayyoud · Nelly Yousef Al Qassas

This study explores the role of digital marketing in enhancing financial services in Palestine, focusing on customer engagement, satisfaction, and service adoption. A mixed-methods approach was employed, combining quantitative data collected from 300 structured survey responses with statistical analysis—namely, descrip...

THE ROLE OF DIGITAL MARKETING AND SERVICE QUALITY ON CUSTOMER LOYALTY IN THE CAFE BUSINESS AT KAVLING DPR SIDOARJO THROUGH CUSTOMER ENGAGEMENT AS MEDIATION

Putra, Rafli Permana · Yani, Muhammad · Kusuma, Kumara Adji

Objective: This study aims to analyze the influence of digital marketing and service quality on customer loyalty through customer engagement in cafe businesses in the Kavling DPR Sidoarjo area. Method: The study used a quantitative approach with a purposive sampling technique on 114 respondents who had visited and inte...

Pemberdayaan Petani Jamur Tiram Putih melalui Optimalisasi Teknologi Produksi dan Strategi Pemasaran Digital di Desa Tanjung Sari, Serang-Banten

Taufik Akbar · Hadi Pranoto · Alvita Sari

Agricultural development in Indonesia requires comprehensive approaches integrating farmer organizations, technological innovation, and marketing strategies to achieve food security and farmer welfare. The Kontak Tani Nelayan Andalan (KTNA) in Pabuaran Subdistrict, Serang Regency, has focused on oyster mushroom (Pleuro...

The Effectiveness of the Affiliate Marketing Model in Enhancing the Competitiveness of MSMEs in the Digital Economy Era

Mufid Andrianata · Judi Suharsono · Raihan Wishal Nafis · M Novan Fithrianto

The digital transformation has compelled Micro, Small, and Medium Enterprises (MSMEs) to adopt adaptive marketing strategies that align with shifting consumer behaviors. One such emerging approach is affiliate marketing, which leverages incentive-based partnerships to expand online product visibility. This study was co...

Práticas de marketing digital: relatório de estágio na Adclick

Carvalho, Francisco Gil Cancela Mesquita

O presente relatório é o resultado do estágio curricular do Mestrado em Marketing Digital, realizado na Adclick. Esta é uma agência de Marketing Digital especializada em paid media, lead generation, e-mail marketing e e-commerce, e que impacta os resultados dos clientes com incremento da faturação e otimização dos orça...