Buscador de Tesis y publicaciones académicas

Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Minat Berkunjung di Saung Angklung Udjo Bandung

Hadi Mulyana

This research is aimed to discover the Digital Marketing and Customer Relationship Marketing of Visit Interest at Saung Angklung Udjo Bandung. It applies quantitative methode with the use of descriptive and verificative analysis as wel as the path linear regression analysis technique. The variable that has been used in...

The Influence of Digital Marketing Strategies on Brand Loyalty: A Cross-Cultural Study Using A/B Testing

Susilo Adi · Rachmat Setyawan · Tantik Sumarlin

This study examines the effect of personalization-based digital marketing strategies on brand loyalty within cross-cultural contexts, employing A/B testing and multivariate analysis methods. The research is motivated by the critical role of digital marketing in fostering consumer relationships and the challenges of und...

Patterns of Tobacco Marketing and User Engagement on Social Media in Indonesia: Challenges for Digital Public Health

Autoría no especificada

Large-scale tobacco marketing on social media has resulted in widespread population-level exposure, particularly in Indonesia, which faces growing challenges in digital public health. This study aimed to assess the associations between platform type and marketing tactics and identify correlations of user engagement. An...

Digital Marketing Application to the Coffee Marketing System at PT Bogor Kopi Indonesia

Br Sebayang Veralianta · Sahat Tua Manalu Doni · Suharno Suharno · Hasian Situmeang Widya

PT Bogor Kopi Indonesia is a company engaged in developing coffee farmers in the Bogor area and marketing coffee in the form of green beans and roasted beans. Every year, people’s coffee consumption continues to increase, so the demand for coffee continues to grow. In looking for a market to market its products, PT Bog...

ANALYZING THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: A COMPREHENSIVE LITERATURE REVIEW

Nicoleta ISAC

In the digital era, companies rely on a strong digital presence to shape their reputation and engage consumers effectively. This study explores the impact of influencers on consumer behavior within the realm of digital marketing. The study employs a comprehensive literature review approach to delve into the dynamic int...

Program Pelatihan Strategi Membangun Kemitraan Bisnis Lokal Melalui Digital Marketing Bagi Siswa Pemasaran SMK Budi Warman II

Mila Karina · Atalya Kurnia Sari · Toni Setiawan · Hilda Nur Aini

Dalam era digital yang semakin maju, pemasaran digital berperan penting dalam membangun kemitraan bisnis lokal yang berkelanjutan. Pelatihan ini mengeksplorasi peranan strategi digital marketing dalam memperkuat hubungan antara pelaku bisnis dan masyarakat lokal, dengan fokus pada siswa pemasaran. Pelatihan mengenai pe...

Neural network prediction model of digital marketing under the green development mode of enterprises

Qianwen Hu · Qiao Xu · Jingjiao Wu · Li Zhang

Evaluating the Effectiveness of AI-Integrated Digital Marketing on Consumer Behavior, Brand Perception, and Sales Performance

Anu Vij · Mohit Vij · Maged Farouk · Pranav Kumar

Marketing digital y su relación con el proceso de decisión de compra de ropa para damas en el distrito de Chiclayo, 2025

Huangal Farias, Maria Alejandra

La presente investigación presenta el objetivo determinar la relación entre el marketing digital y el proceso de decisión de compra de ropa para damas en boutiques del distrito de Chiclayo, 2025. Se optó por un enfoque cuantitativo, con diseño no experimental, correlacional y de corte transversal. La población estuvo c...

The Consumer Culture Theory (CCT) Research Tradition and Digital Marketing

Franco, P.J.

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