Buscador de Tesis y publicaciones académicas

Content Marketing in the Digital Transformation Era: Trends and Best Practices

Ashwani Sharma

In the digital transformation era, content marketing has emerged as a critical strategy for organizations seeking to connect with their audiences in meaningful ways [...]

Plano de marketing digital para a VSY Construtora

Fernandes, Hawayla Pereira

O presente projeto foi desenvolvido no âmbito do Mestrado em Marketing e Comunicação Digital do Instituto Superior de Contabilidade e Administração da Universidade de Aveiro (ISCA-UA) e tem como principal objetivo a elaboração de um Plano de Marketing Digital para a VSY Construtora, empresa brasileira do setor imobiliá...

MARKETING APPROACH TO MANAGING THE DIGITAL REPUTATION OF AN EDUCATIONAL ORGANIZATION

Autoría no especificada

The purpose of the article is to reveal the essence and features of digital reputation management of an educational organization based on a marketing approach. The paper identifies the main groups of factors for the formation of the reputation of a higher educational institution, structures the theoretical aspects of t...

<div> AI-driven Digital Transformation as the Strategic Core of Marketing:&nbsp; </div> <div> Redefining Corporate Strategy in the Digital Era </div>

Ali AlGhamdi · Dr Asad Ur Rehman

The use of artificial intelligence (AI) has become a defining force that is driving a change in the marketing approach and transformations in organisations. The study investigated the relationship between the use of AI in marketing strategic decision-making (AIMSM) and the digital transformation (DT), with the effect o...

Pengaruh Media Digital Marketing dan Online Customer Review terhadap Keputusan Pembelian di Toko Oleh2in Cilegon

null Muhamad Suhaemi · null Riski Alfiah · null Anizir Ali Murad

This study aims to examine the influence of digital marketing and online customer reviews on purchasing decisions at Toko Oleh2in Cilegon. The primary focus of this research is to analyze the partial effects of digital marketing on purchasing decisions, the effect of online customer reviews on purchasing decisions, and...

How Artificial Intelligence is Helping Businesses Grow and Thrive: The Transformative Role of Artificial Intelligence in Thai B2C Digital Marketing

Pongsiri Kamkankaew · Phithagorn Thanitbenjasith · Suteera Sribenjachot · Nateetip Sanpatanon · y 2 más

Background and Aim: Thailand, an emerging market in Southeast Asia, has swiftly embraced the utilization of artificial intelligence (AI) within business-to-consumer (B2C) digital marketing. This review article offers a thorough examination of the incorporation of artificial intelligence (AI) in business-to-consumer (B2...

Exploring the Importance of Human Resources Marketing in the Context of Digital transformation. A Case Study in the Public Administration

SLAITAN, Fettouma · GUEDIRA, Mohammed · EL HAJJAJI EL IDRISSI, Fadoua · BENABDELHADI, Abdelhay · y 1 más

The objective of this study is to explore the importance and role of human resources marketing in the successful digital transformation process of public organizations in Morocco. Current human resources management models, particularly in the context of digital transformation, consider the experience and satisfaction o...

Research on the use of digital marketing in small and medium-sized enterprises in the Republic of Serbia

Nenad Ravić · Radoslav Baltezarević · Nikola Radić

Digital marketing has been intensively developing in domestic business practice for the last 10-15 years and is keeping pace with the development of information technologies. Digitization of business has opened up a completely new business horizon for companies and has created unlimited opportunities for business devel...

Digital divide for people with disabilities

Carolyn Wilson-Nash

Digital marketing communication and branding

Mark Badham · Vilma Luoma-aho