Buscador de Tesis y publicaciones académicas

AI-DRIVEN CUSTOMER SEGMENTATION: TARGETING AND RETARGETING STRATEGIES IN DIGITAL MARKETING

Dr. Thilagavathi K

AI-Driven Content Creation and Curation in Digital Marketing Education: Tools and Techniques

Bismanjeet Singh · Dr. Ajay Kumar Pathania

This research paper investigates the utilization of artificial intelligence (AI) technologies for content creation and curation within the realm of digital marketing education and its subsequent impact on student engagement and learning outcomes. As digital marketing continues to evolve rapidly, educators are increasin...

How CRM Mediates and Firm Size Moderates the Relationship between Digital Transformation and B2B Marketing Performance in the UK

Muhammad Salman · Junaid Arshad · Nabeeha Rauf

The purpose of this research is to examine the role played by CRM in moderating the link between digital conversion strategy and B2B Marketing outcomes among UK organizations and the role played by firm size in moderating this relationship. A literature review shows that digital transformation has undergone some change...

ANALYSIS OF THE NON-DIGITAL ADVERTISING AND EVENT MARKETING APPLICATION EFFECT ON INTENTION TO BUY PT. PUPUK ISKANDAR MUDA’S NPK FERTILIZER MODERATED BY SALES TERRITORY

Fatina Yasmin · Sorayanti Utami · T. Meldi Kesuma

This research aims to examine the non-digital advertising application and event marketing application effect on the intention to buy PT Pupuk Iskandar Muda’s NPK fertilizer moderated by sales territory. The population was all final buyers of NPK fertilizer products in the province of Aceh, Indonesia. The sampling techn...

The Influence of Digital Ethics on the Social Media Usage Behavior of Students

Lazzuardi Anwar Zidni · Fitria Ekarini

Background – The productivity of MSMEs plays a strategic role in the development of sustainable tourism villages, as strong marketing capacity determines the visibility and competitiveness of local products. Digital marketing is essential for expanding market reach and enabling MSMEs to introduce their products to a wi...

Features of Applying Statistical Analysis in Modern Marketing

R. A. Khamzin · S. V. Brovchak · O. V. Firsanova · V. V. Kulebyakin

The article discusses the features of applying statistical analysis in marketing during digital transformation. After explaining the relevance of the study, the authors formulate the challenges of using statistical analysis in marketing, reveal the study goals, objectives, and tools, and provide an overview of the cont...

Analisis Pengaruh Digital Marketing Terhadap Penjualan Bibit Alpukat Karya Mandiri Farm (Studi Pada Usaha Pembibitan Agus Prabowo di Desa Sidomakmur Kecamatan Tana Lili Kabupaten Luwu Utara)

null Mariyam Mangkunegara · null Erni Firdamayanti · null I made angga purwanto

Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing Terhadap Penjualan Bibit Alpukat Karya Mandiri Farm Pada Usaha Pembibitan Agus Prabowo di Desa Sidomakmur Kecamatan Tana Lili Kabupaten Luwu Utara. Penentuan sampel menggunakan metode expert sampling yaitu pemilik langsung dari usaha pembibitan karya...

Framework for Startups in Digital Marketing - Multiple case study of the role of digital marketing in startups’ strategies in lead generation and lead nurturing processes

Linton, Fanny · Ståhlberg, Moa

Background Given that society is increasingly moving towards a more digitalized world, companies, and startups especially have felt pressure to grow a digital presence. The shift in technology adoption and digitalization has caused lead generation and lead nurturing to be increasingly supported by digital marketing too...

Pengembangan Strategi Digital Marketing Untuk UMKM di Era Digital

null Essy Malays Sari Sakti · null Marnis · null Minda Mora Purba · null Eliza · y 1 más

Transformasi digital menjadi tantangan sekaligus peluang besar bagi pelaku UMKM dalammeningkatkan daya saing dan memperluas pasar. Namun, sebagian besar anggota UMKM DesaCipambuan, Kecamatan Babakan Madang, Kabupaten Bogor, masih menghadapi kendala dalammengakses dan mengimplementasikan strategi digital marketing. Kegi...

A Critical Evaluation of Digital Marketing Practices and Their Implications for Business Success

Dr. VEENA RANI K · MEGHANA N C

This study critically evaluates the effectiveness of contemporary digital marketing practices and their impact on organizational performance. As digital marketing evolves into a core business function, this research examines its strategic role in enhancing customer engagement, brand equity, and revenue growth. Through...