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Ramadhani, Kansa Dwi · Saediman, Haji · Fyka, Samsul Alam
This study aims to analyze the extent to which digital marketing is utilized and its correlation with business characteristics and actors in the culinary industry that partner with online transportation service providers in Kendari City. The study population consists of 220 culinary businesses that partner with the Gra...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
Small and Medium-scale industries play a major role in both developed and developing countries. They contribute to the growth of the economy in various ways such as generating job opportunities, new venture development, and opening up new avenues for economic growth in a country. In Sri Lanka Small and Medium-sized Ent...
Dona, M. D. (Malini) · Azari, N. F. (Nur) · Hidayanti, T. N. (Triya) · Dinata, K. I. (Konto)
ABSTRACT The rapid development of digital technology has created a complex online marketing ecosystem, shaping consumer behavior to become increasingly connected and driven by digital stimuli, thus encouraging the need for in-depth study of Consumer Cyber Psychology in a marketing context. This research aims to analyze...
The rapid evolution of digital technology has transformed marketing strategies, especially through the integration of web and mobile applications. This study applies a bibliometric approach to analyze 145 Scopus-indexed publications from 2014 to 2024 using Biblioshiny. The findings reveal growing scholarly attention to...
FOS: Economics and businessComputer and Information Sciencesocial sciencesDigital Marketing
Brenda Yadira Gutiérrez-Beltrán · Leopoldo Gómez-Barba · Claudia Leticia Preciado-Ortiz
This literature review explores the use of genetic algorithms in digital marketing, emphasizing their evolution and practical applications. Inspired by natural selection, these algorithms have become essential for optimizing campaign targeting, customer segmentation, and decision-making. The study analyzes 36 selected...
Digital marketing, once considered just an offshoot of traditional advertising, has now become the central pillar of brand communication and business growth. With the rise of mobile usage, e-commerce, AI, and automation, the marketing landscape has already undergone a dramatic transformation in the last decade. As we a...
The convergence of information technology, media and communication has changed consumer behavior in terms of searching, obtaining, processing and responding to company information or services. A company's ability to plan, implement and manage digital marketing to increase its competitiveness in the eyes of consumers is...
digital marketing indexHF5001-6182industrial companieseconomics and business
Titik Husnawati Amini · Muhammad Yusup · Muslihun Muslihun · Hardono Hardono
As part of their product marketing strategy, MSMEs receive digital marketing training aimed at expanding market reach and increasing consumer interest in the goods supplied. The limited reach of SME marketing, which needs a broader reach in orders for its products to reach customers, is what drives this study. Training...
null Nur Isnainia · null Muhammad Said Ghazali · null Tati Atmayanti
The development of culinary tourism at Tanjung Bias Beach has made a significant contribution to increasing the economic activity of the local community. Along with this development, technological advances have driven changes in marketing patterns, particularly through digital marketing strategies, both conventional an...
New opportunities in the field of digital marketing, notably in the Metaverse, have been made possible by the rising use of 6G networks and blockchain technology. In the context of 6G and the Metaverse, this article seeks to examine the possibilities of blockchain-based digital marketing. It explores the use of blockch...
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