Buscador de Tesis y publicaciones académicas

Artículo 2022 Acceso abierto Revisado por pares 3 citas

PENTINGNYA SOCIAL PROOF DALAM DIGITAL MARKETING

Nafidatun Nikmah · Nur Zaidah

Penelitian ini bertujuan untuk membuktikan dan mengukur sejauh mana pentingnya social proof dalam digital marketing (study kasus pada marketplace shoppee). Digital marketing adalah sebuah pemasaran yang dilakukan melalui internet atau media online, Belanja online saat ini merupakan kegiatan yang sering dilakukan konsum...

economics and business social sciences

• Universitas Majalengka
• DOI: 10.31949/dialogika.v4i1.7823

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Artículo 2025 Acceso abierto Revisado por pares

Application of Multimodal LLM in Digital Marketing Multimedia Content Generation: Technological Innovation and Performance Evaluation

Wei-Yu Chen · Yu-Chi Chen

With the rapid rise of generative AI, digital marketing increasingly adopts multimodal content generation—combining text, images, and videos. This study explores large language models (LLMs) in generating marketing videos, reviewing recent advances in text, image (e.g., diffusion models), and video generation. A multim...

engineering and technology

• Computer Society of the Republic of China
• DOI: 10.63367/199115992025103605013

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Capítulo de libro 2022

Influence of digital orientation and entrepreneurial orientation on e-marketing implementation and e-marketing a doption – a context of the COVID-19 pandemic

Anna Grudecka · Marzanna Witek-Hajduk

The objective of this empirical research was to examine how digital orientation (i.e. digital learning orientation and digital strategic vision orientation) and entrepreneurial orientation (i.e. proactiveness, innovativeness and risk-taking) affect e-marketing implementation and adoption of e-marketing in terms of e-pr...

e-marketing Covid-19 pandemia economics and business social sciences

• Poland
• English

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Artículo 2024 Revisado por pares

A, The The Influence of Digital Money and Digital Marketing on Consumer Shopping Decisions Through E-Commerce

alghifari, Adib Alghifari · Osly Usman

Technological developments can change various sectors of life, one of which is the economic sector. Technological developments have given rise to new transaction tools, namely digital money, which itself can be used to replace currency which is already commonly circulating in society. Digital money itself is an electro...

Digital Money economics and business social sciences Digital Marketing

• Universitas Negeri Jakarta
• DOI: 10.21009/isc-beam.012.30

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Tesis (sin nivel) 2021 Acceso abierto

Influence of digital marketing strategies on the competitive advantage of commercial banks in Kenya

Makau, Gratia Mbithe

The local banking industry has been facing intense competition from various players in the financial industry, such as Saccos, Microfinance firms, and digital lending platforms in competing for customers. Further, increasing changes in the regulatory and business climate have increased the pressure on local banks to en...

economics and business social sciences Competitive advantage Search engine optimization

• Strathmore University
• Kenya
• English

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Artículo 2026 Revisado por pares

Pengaruh Pemasaran Digital dan Fasilitas terhadap Keputusan Pembelian Jasa Bimbingan Belajar Fario Learning Centre Kota Depok

Muhammad Alief Husein · Mutmainnah Mutmainnah

Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing dan Fasilitas terhadap Keputusan Pembelian jasa bimbingan belajar Fario Learning Centre Kota Depok. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif kausal. Data diperoleh melalui penyebaran kuesioner kepada 98 responden yang me...

• Seval Literindo Kreasi
• DOI: 10.57141/kompeten.v5i2.336

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Publication 2026

7P Digital Marketing Theory (Participants, Processes, Presence, Personalization, Performance, Partnership, and Privacy)

Prof. Dr. Yoesoep Edhie Rachmad, Ph.D, DBA

It is with great honor and a deep sense of responsibility that I, Yoesoep Edhie Rachmad (YER), present the foundational insights of the 7P Digital Marketing Theory (Participants, Processes, Presence, Personalization, Performance, Partnership, and Privacy), a conceptual framework that I introduced in 2019 to systematica...

• OSF
• DOI: 10.17605/osf.io/w792k

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Capítulo de libro 2025 Revisado por pares

SOCIAL MEDIA INTEGRATION IN DIGITAL MARKETING FOR EDUCATIONAL INSTITUTIONS

Dr. Kalpana D

The advent of social media has revolutionized various sectors, including education. This article examines the role of social media in digital marketing within the educational sector, highlighting how institutions can leverage popular platforms to engage with prospective students, enhance brand visibility, and foster a...

social sciences education

• Royal Book Publishing
• DOI: 10.26524/royal.239.1

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Other 2022 Acceso abierto

User Perception of Algorithmic Digital Marketing in Conditions of Scarcity

Pavlidou, Veronika · Otterbacher, Jahna · Kleanthous, Styliani

Digital Marketing, and specifically, targeted marketing online is flourishing in recent years, and is becoming evermore precise and easy to implement, given the rise of big data and algorithmic processes. This study assesses users’ perceptions regarding the fairness in algorithmic targeted marketing, in conditions of s...

economics and business social sciences

• Zenodo
• null

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Artículo 2025 Acceso abierto Revisado por pares

Artificial Intelligence and Sustainable Innovation for Online Marketing: A Qualitative Synthesis and Conceptual Framework

Ali Mohammad Kowsar · Md. Shak Forid

The hyper-personalization, real-time optimization, and data-driven decision-making are the main aspects of online marketing that are swiftly being altered by artificial intelligence (AI). Meanwhile, companies are increasingly under pressure to match the marketing strategies to the environmental, social, and governance...

economics and business social sciences

• Ordient Publishers
• DOI: 10.70818/pjbis.v02i04.0131

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