Buscador de Tesis y publicaciones académicas

Associations between exposure to digital food marketing and food consumption in adolescence: a cross-sectional study in an emerging country

Ares, Gastón · Antúnez, Lucía · Alcaire, Florencia · Natero, Virginia · y 4 más

Abstract Background Evidence regarding the link between digital food marketing and eating habits is lacking in the majority world, i.e., the world regions where most people live. This study sought to investigate (i) self-reported exposure to digital food marketing, (ii) associations between such exposure and socio-demo...

Digital Marketing Plan for an Asian Market in Finland. Case study: Mokka market

Doan, Truong Hoang Yen

This thesis was a development project which was aimed at building up a detailed digital marketing plan for Asian markets in Finland, especially for new markets. It is important because the population of Asian people in Finland is increasing, so demand must increase, also. According to Statistics Finland (2020), in term...

Цифрова трансформація інтегрованих маркетингових комунікацій підприємств ринку будівельних матеріалів

Autoría no especificada

The specific features of the transformation of the marketing communication policy of enterprises operating in the building materials market under wartime conditions are generalized, which are characterized by increased uncertainty, intensified competition, and higher consumer requirements for product quality. The influ...

DIGITAL MARKETING AND BRANDING OF HIGHER EDUCATION IN UKRAINE AND EUROPEAN COUNTRIES

YANINA LISUN

The article substantiates the relevance of digital communications at this stage of development of human society in general and higher education in particular. Attention is focused on such a tool for attracting and retaining customers in the long term as branding. Accordingly, the purpose of the publication is to study...

Consumer Satisfaction to Improve Digital Marketing and Brand Image Through Service Quality in Coffee Shops

null Junef Ismaliyanto · null Rosalia Andayani · null Mohammad Yamin · null Silvi Eka Antarini · y 1 más

Digital marketing has become a new civilization of this era. With internet users reaching 185.3 million in Indonesia, more than half of them are online market consumers. While consumer satisfaction remains a key pillar of a business, it is also crucial in digital marketing. This satisfaction presents a challenge that c...

PENINGKATAN KEMAMPUAN PRODUKSI KONTEN DIGITAL PEMASARAN UMKM BAGI BUMDES “BERKAH AMANAH” DESA TRUKO KABUPATEN KENDAL

Edi Nurwahyu Julianto · Ami Saptiyono · Yofiendi Indah Indainanto

<span lang="EN-US">Perkembangan industri digital, mendorong pelaku UMKM untuk berinovasi menyasar pemasaran digital. Bumdes Berkah Amanah memiliki potensi besar dalam mengembangkan potensi pemasaran digital. Kegiatan Pengabdian Masyarakat ini bertujuan meningkatkan pengetahuan dan ketrampilan mitra dalam pembuatan kont...

The Effect of Trust, Emotional Marketing, and Spiritual Marketing on Consumer Decisions To Choose Shopee Pay Digital Wallet Services

Isyana Rahayu · Didik Setiyadi

UMA ANÁLISE DAS ORIGENS DO MARKETING A PARTIR DO MATERIALISMO HISTÓRICO-DIALÉTICO

DANNE SILVA · FERNANDO ROCHA JUNIOR

Digital-Based Educational Marketing Strategies in Islamic Schools: Constraints and Supporting Factors for Institutional Competitiveness

Nadella Putri · Mahmud MY · Suci Fitriani

Abstrak Transformasi digital dan meningkatnya persaingan antar lembaga pendidikan menuntut madrasah untuk mengembangkan strategi pemasaran yang lebih adaptif, efektif, dan bernilai. Dalam konteks lembaga pendidikan Islam, pemasaran digital tidak hanya berfungsi sebagai media promosi, tetapi juga sebagai sarana untuk me...

Digital Marketing Berbasis Kearifan Lokal: Membangun Identitas Produk UMKM NTB Dalam Pasar Global

Adi Prayuda, I Putu Septian · Basit, Abdul · Sakti, Reza Arviciena · Zahari , Yudhi Kurniawan

Micro, Small, and Medium Enterprises (MSMEs) in West Nusa Tenggara (NTB) have great potential thanks to their unique cultural richness, yet they face major challenges in global market competition due to limited digital literacy and suboptimal promotional efforts. This study aims to understand how the application of dig...