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Biomedical marketing has emerged as a crucial interdisciplinary domain that integrates marketing principles with healthcare services, pharmaceutical innovations, and biomedical technologies. In an era characterized by rapid digital transformation, increased patient awareness, and competitive healthcare markets, biomedi...
Yusnia I’anatur Rofiqoh · Irma Khoirun Nisa’ · Risa Nur Aini · Zuwaroh K. R · y 3 más
This study aims to analyse strategies for improving the quality of education for Islamic boarding school students through the development of technopreneurship combined with a digital marketing approach at the AIBS Sumberjo Islamic Boarding School in Bojonegoro. The background of this study is based on the urgency of tr...
K. C. M. N. De Silwa · P. I. N. Fernando · G. H. V. Harshani
The growing importance of experiential tourism has increased the need for effective digital marketing strategies to promote niche tourism destinations. Despite Sri Lanka's global recognition for Ceylon tea, limited empirical evidence exists regarding how digital marketing tools contribute to strengthening tea tourism d...
Abstract Digital marketing is a dynamic process with multiple benefits for organizations, highlighting a new consumer-centered economy. The objective of this cross-national study is to analyze the digital communication strategy of four cultural organizations in Greece and Germany and examine the impact of digital marke...
Safira Safira · Muhammad Hassan Massaty · Slamet Kurniawan Fahrurozi
Although digital marketing education has received increasing attention in vocational learning contexts, research specifically examining the role of scaffolded Cooperative Problem-Based Learning (CPBL) in enhancing students’ digital business readiness remains limited. This study aims to explore how scaffolded CPBL influ...
14th Annual Marketing Conclave was organised at Jaipuria Institute of Management Noida, by Marketing Club INVICTUS under the aegis of the Marketing Area Jaipuria Institute of Management, Noida on January 13, 2024. The theme of the conclave was "Marketing in the Metaverse," which aimed at exploring the intersection of m...
In this digital era, digital startups require different capabilities to enhance performance. Marketing agility can be one of these capabilities, but how it can be developed remains unexplored. Therefore, this research aimed to investigate the antecedents and outcomes of marketing agility. It has investigated the role o...
Olimjonova Sehriyo Muzaffar qizi, Abubakirova Ruxsora Ozodbek qizi · Worldly Knowledge Publishing Centre
In the era of digital transformation, electronic marketing has become a crucial tool for the growth and competitiveness of the tourism industry. This article explores the role of e-marketing in enhancing tourism businesses, improving customer engagement, and expanding global reach. It examines various electronic market...
This study explores how sentiment analysis and topic modeling improve destination marketing in the digital age, emphasizing tourist engagement and brand loyalty. Using user-generated content from Scopus-indexed texts, it examines consumer behavior through the Technology Acceptance Model (TAM), the Stimulus-Organism-Res...
This research explores meme marketing, a new type of social media marketing that has gained popularity due to its capacity to engage and amuse consumers. Businesses and marketers are seeing the benefits of using memes to engage with consumers. The research attempts to investigate the influence of meme marketing activit...
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