Buscador de Tesis y publicaciones académicas

Artículo 2022 Acceso abierto Revisado por pares

Product Branding Training Model for MSMEs in Probolinggo Regency

Joko Setiyo · Imam Mukhlis · Fulgentius Danardana Murwani

Batik MSMEs currently need to apply the concept of digital marketing in order to compete in the global market and increase sales. There are still some Batik MSME actors who use conventional marketing. This study aims to apply a digital marketing training and mentoring model to Batik Cahaya SMEs in Lumajang Regency, Eas...

economics and business social sciences

• Mahameru Publisher
• DOI: 10.56070/ibmaj.v1i2.6

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Artículo 2024 Acceso abierto Revisado por pares

Implementation of Digital Marketing in Increasing Marketing Distribution at Pt. Sreeya Sewu Indonesia, Tbk

null Gita Siwi Anggraeni

The goal of this research is to shed light on the marketing process at PT. Sreeya Sewu Indonesia, Tbk, with a focus on enhancing its digital marketing distribution. The data collection process for this company starts from December 11, 2023, to January 5, 2024. After the data collection process is complete, the research...

• Yayasan Gema Bina Nusantara
• DOI: 10.61487/jssbs.v2i2.70

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Other 2023 Acceso abierto

Optimizing startup digital marketing with artificial intelligence (AI) tools

Larina, Marina

To assess the impact of Artificial Intelligence (AI) on the digital marketing strategies of startups, this study was undertaken. The goal was to explore how AI could enhance marketing effectiveness, focusing on customer engagement and campaign personalization, which are crucial for the competitive growth of startups. T...

Bachelor of Business Administration, International Business economics and business social sciences marketing

• Finland
• English

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Artículo 2021 Acceso abierto Revisado por pares

PENGUATAN KAPASITAS PENGELOLA BUMDES MOZAIK DALAM PENGEMBANGAN PARIWISATA “GETEK ONLINE” MELALUI PEMANFAATAN DIGITAL MARKETING GOOGLE MY BUSINESS

Leylia Khairani · Puji Santoso · Salim Aktar

Abstrak: Getek Online atau disingkat Geol menjadi salah satu unit usaha pariwisata yang dikelola oleh BUMDes Mozaik. Dengan ciri khas dan karakteristik jenis wisata yang ditawarkan, pengembangan pariwisata ini sangat potensial untuk ditingkatkan. Akan tetapi kapasitas pengelola BUMDes Mozaik belum mampu mengoptimalkan...

• Universitas Muhammadiyah Mataram
• DOI: 10.31764/jmm.v5i6.5762

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Artículo 2023 Acceso abierto Revisado por pares 9 citas

Digital Technologies in Agrarian Marketing

Serhii O. Koberniuk

This article is aimed at studying the current directions of application of digital technologies in agrarian marketing. The purpose of the article is to define current trends in the development of digital technologies in order to evaluate their potential, problems of use, adaptation of opportunities to improve the effic...

digital technologies 2. Zero hunger social networks HF5001-6182

• Research Centre of Industrial Problems of Dev...
• DOI: 10.32983/2222-4459-2023-2-270-277

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Artículo 2025 Revisado por pares

Integrating Techno-Entrepreneurial Relationship Marketing (TERM) to Strengthen Student Entrepreneurial Competitiveness in Central Java

Dika Vivi Widyanti · Noor Suroija · M. Nahar · Bagus Yunianto Wibowo · y 2 más

The Techno-Entrepreneurial Relationship Marketing (TERM) model is a strategic framework that integrates digital innovation with relationship-based marketing to support student entrepreneurs in Central Java. This research adopts a mixed-methods design to evaluate how TERM impacts marketing outcomes by focusing on digita...

economics and business social sciences

• Research Synergy Foundation
• DOI: 10.31098/bmss.v5i1.925

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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Pendampingan Digital Marketing, Media Sosial Dan Modal Usaha Terhadap Forum UMKM Tajur Halang Kabupaten Bogor

Hari Muharam · Hari Gursida · Isnurrini Hidayat Susilowati · Wiwik Widiyanti · y 2 más

The Tajur Halang SME Forum is an organization that consists of business operators who reside in the Tajur Halang District of Bogor Regency.These operators face challenges in marketing their products, introducing them to customers, and securing business capital for ongoing operations.The aim of this community service is...

economics and business social sciences

• Universitas Bina Sarana Informatika
• DOI: 10.31294/abdiekbis.v3i2.2923

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Artículo 2026 Acceso abierto Revisado por pares

Analisis Pengaruh Dominasi Pemasaran Tradisional Terhadap Kinerja Manajerial dan Keuangan pada UMKM Ketan Hitam Karamel Purwakarta

null Ajeng Yustika · null Evi Khopipah · null Yosy Yuliantini · null Fitri

This study aims to examine how the dominance of traditional marketing affects managerial and financial performance of Ketan Hitam Karamel Purwakarta MSME. Data were collected through observation, interviews, and direct assistance involv-ing business legality, digital marketing, digital payment, branding, and basic fina...

economics and business social sciences

• Universitas Pahlawan Tuanku Tambusai
• DOI: 10.31004/jerkin.v4i4.5508

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Artículo 2025 Acceso abierto Revisado por pares

A STUDY ON MAPPING THREE DECADES OF LITERATURE ON DIGITAL MARKETING USING GENERATIVE AI

Latha Rani Buddha · null Dr.T.Venkateswarlu

The evolution of digital marketing over the last three decades has been transformative, reshaping business strategies and consumer behaviours globally. This study aims to systematically map the academic and practical advancements in digital marketing from its inception to the present. By conducting a comprehensive bibl...

• UK Zhende Publishing Limited Company
• DOI: 10.52152/4bx54x15

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Tesis de maestría 2025 Acceso abierto

O Papel do Marketing Digital no Instagram: Impacto na Intenção de Compra e Comportamento Real dos Consumidores

Santos, Sónia Patrícia dos

Nos últimos anos, o cenário do marketing digital passou por uma revolução sem precedentes, impulsionada pelo surgimento de novas tecnologias e plataformas online. Entre essas plataformas, o Instagram destacou-se significativamente, com mais de dois bilhões de utilizadores ativos mensais em todo mundo, estabelecendo-se...

marketing de influencers social proo marketing digital media and communications

• Portugal
• Portuguese

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