Buscador de Tesis y publicaciones académicas

The Digital Marketing Revolution: A Strategic Exploration of Influencer Dynamics and Predictive Consumer Analytics in the Age of Data-Driven Decision Making

Pratik Pandit Kamble · Dr. Yogendrah Deaokar

The digital marketing landscape has evolved from simple online advertisements to complex, data-driven ecosystems. This research paper investigates the impact of influencer marketing and consumer analytics on modern brand-building strategies. The study aims to analyze how social media influencers bridge the gap between...

Consumer Segmentation based on Social Media Marketing Influences in Online Purchase of Branded Apparels: A Cluster Analysis in Gujarat

Durani Aqsa Abdulsamadkhan · Trivedi Krupa Udaykumar

Abstract: Consumer segmentation based on social media marketing reveals how consumers respond to digital cues when purchasing branded apparel. Using data from 561 respondents and nine key influence variables, consumers were classified through K-means clustering. The results identify three distinct segments—Holistic and...

The Digital Makeover: Integrating Influencer Marketing and Consumer Analytics to Revolutionize Salon Management, Setup, and Freelance Consulting (2025-26)

Dr Snehal Suresh Sukate. · Sheetal Suresh Sukate

The beauty and wellness industry has shifted from traditional "word-of-mouth" to "scroll-and-click" marketing. This research paper explores the strategic correlation between digital marketing tools and the operational success of salon owners and consultants. It examines how influencer marketing drives brand trust and h...

A influência do marketing digital e do "destination brand" na intenção de visitar e recomendar um destino turístico

Paiva, Henrique Figueiredo

A ascensão das tecnologias digitais, particularmente o marketing digital e redes sociais, transformou profundamente a indústria do turismo, uma área historicamente dependente de informações ricas e detalhadas para atrair visitantes. Este estudo investiga o impacto comparativo do marketing digital e do "Destination bran...

OVERCOMING CRISIS PHENOMENA OF TOURISM ENTERPRISES THROUGH APPLICATION OF MODERN MARKETING TECHNOLOGIES

V. Svitlychna

The issues of finding new ways to overcome the crisis of tourism enterprises are studied. The factors of negative impact of the Covid pandemic on the tourism industry are revealed. Attention is focused on the study of marketing activities in the process of survival of tourism enterprises. Emphasis is placed on studying...

Utmaningar och möjligheter med digital transformation : En fallstudie om hur en detaljhandelsorganisation kan arbeta med marknadsföring i digitala kanaler

Andersson, Felicia · Carlsson, Olle

Digital transformation har lett till ökad användning av digitala teknologier, detta skapar förändringar i samhället som kan leda till att företag måste ta fram nya strategier för att vara fortsatt konkurrenskraftiga. Med en kvalitativ ansats i form av en fallstudie undersöker denna studie hur ett företag inom detaljhan...

Scene Marketing in Digital Era

Jing Wang

This paper describes the trend of marketing reform under the Scene marketing mode from three aspects of publicity, interaction and experience. Through the analysis of the technical means adopted in the case and the problems still existing in the scene marketing, some solutions are put forward. At the end of the paper,...

Consumer Responses to Influencer Marketing: Does Mindfulness Lead to Mindful Consumption?

Abhijeet Chitalkar · Preetha Menon

Transforming marketing: A comprehensive survey of AI's impact on digital and affiliate marketing

Taanishka Shetty

Customer Relationship Marketing (CRM) for the Design of Strategies in Digital Marketing

Raquel Ayestarán