Buscador de Tesis y publicaciones académicas

PENGARUH RELATIONSHIP MARKETING, ONLINE CUSTOMER REVIEW DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN LAYANAN INDRIVE DI SURABAYA

Mochammad Rizqi Sya’ban · Ute Chairuz Nasution · Ni Made Ida Pratiwi

Penelitian ini dilatar belakangi oleh perkembangan teknologi digital yang saat ini sudah memberikan dampak yang signifikan terhadap perkembangan industri di Indonesia salah satunya adalah industri transportasi. Perkembangan teknologi ini memaksa perusahaan didunia industri transportasi untuk melakukan inovasi dalam men...

Unleashing the Power of YouTube Video Marketing : Comprehensive Road Map for Companies

Songok, Ruth

This bachelor's thesis examines how YouTube, as a marketing tool, helps businesses grow and succeed in video marketing, drawing on the case study companies of Nokia, Lego, and Red Bull. This thesis research utilizes publicly available secondary data sources and YouTube data during the data collection. The primary objec...

Marketing digital: ações estratégicas de marketing de conteúdo para competitividade na internet

Nyrlene Rejane Pamplona Barros · Marina Ariente Angelocci

LABGROW: OS EXPONENCIAIS “ATALHOS” DE GROWTH HACKING MARKETING

Thaise Amanda Tomazi · Estela Maria Hoffmann · Ana Paula Kieling

Strategic Talent Acquisition for Ethical Marketing

Parul Kulshrestha · Dhiresh Kulshrestha

In today's dynamic and technology-driven business landscape, the convergence of ethical marketing, technology, and data governance has become paramount. This abstract provides a glimpse into the forthcoming book chapter titled “Strategic Talent Acquisition for Ethical Marketing: Leveraging Technology and Data Governanc...

Marketing Communication Strategy Pisau Cukur Merk Kingsman

null Marya Mujayana

This study aims to examine changes in the integrated marketing communication strategy for the KingsMan brand knife. This research focuses on the strategy changes made by KingsMan in market penetration in the midst of market competition. Apart from market competition. The product brand is constrained by restrictions dur...

AI-support architecture in digital marketing

Kutuzova, Anastasia

In recent years artificial intelligence (AI) has become an indispensable tool in digital marketing that is able to simplify human performance and expand business opportunities. This research considers the current AI (artificial intelligence) architectures in digital marketing, reflects on their impact on the activities...

Engaging New Customers through Marketing in the Metaverse

Puneet Kumar · Surendra Tiwari · Nitin Saxena

As the metaverse continues to emerge as a transformative space, businesses are increasingly exploring avenues to engage new customers through innovative marketing strategies. This paper delves into the potential of the metaverse as a platform for customer engagement and examines various marketing techniques tailored to...

Pengaruh Digital Marketing, Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Honda Merek PCX di Blora

null Muhammad Adib Sugih Arto · null Triyanto

Businesses need a strong marketing plan in order to boost the amount of product sales they create. Good use of functions for digital marketing, strong brand image and guaranteed quality products are needed for the right marketing strategy to promote company results. The population of customers in Blora Regency who buy...

The Influence of Email Marketing on Customer Loyalty in the E-Commerce Retail Arena in India

Yogananda, Tarun

The study analyses the influence of email marketing on customer loyalty in the Indian ecommerce retail industry. In the fast-paced digital market, email strategies play a crucial role in developing lasting customer relationships and strengthening brand loyalty. Using quantitative methodology, this study examines the re...