Buscador de Tesis y publicaciones académicas

Analisis Strategi Pemasaran Bank Syariah Berbasis Digital Fintech (Financial Technology) Terhadap Pelayanan Nasabah

null Chairunnisa Dian Puspa · null Muhammad Lathief Ilhamy Nasution

Digital financial services provided by fintech companies operate or make use of digital technologies. One of the banks that has offered digital fintech-based services are Bank Muamalat KCP Medan Baru. These services include virtual account services, cash management systems, online banking, m-banking (M-DIN), and ATMs....

Digitaalisen markkinoinnin suunnitelma mikroyritykselle

Eriksson, Julia

Tämän toiminnallisen opinnäytetyön tarkoituksena oli luoda digitaalisen markkinoinnin suunnitelma, jonka avulla yritys pystyy hyödyntämään verkkosivuja ja sosiaalista mediaa markkinoidakseen palvelujaan mahdollisimman tehokkaasti. Tarkoitus oli suunnitella käytännöllinen digitaalisen markkinoinnin suunnitelma, joka ott...

INFLUENCER MARKETING: A UTILIZAÇÃO DE CAMPANHAS DE PAID SOCIAL NA MEDIA.MONKS

Vaz, Filipa Maria Rodrigues Palma

O presente relatório foi realizado no âmbito do estágio realizado na Media.Monks, entidade que fornece serviços de marketing, orientada para o digital, que conecta conteúdo, dados e media digital e serviços de tecnologia. A agência, integrada no grupo S4 Capital, produz sites, jogos, filmes, conteúdo de redes sociais,...

A review of digital family businesses: setting marketing strategies, business models and technology applications

José Ramón Saura · Daniel Palacios-Marqués · Belém Barbosa

Purpose Technological advances in the last decade have caused both business and economic sectors to seek for new ways to adapt their business models to a connected data-centric era. Family businesses have also been forced to leave behind traditional strategies rooted in family stimuli and ties and to adapt their action...

The Use of Mobile-Based Android Media In Digital Marketing Learning To Improve Learning Motivation

Achmad Muslichun · Triana Rejekiningsih · Deny Tri Ardianto · Mustagfirin Mustagfirin · y 1 más

Background - The development of digital marketing competencies is essential in technology-driven industries. However, learning outcomes and students’ motivation in digital marketing courses at Magistra Utama Surakarta remain suboptimal due to the limited use of interactive and engaging learning media. Conventional teac...

Digital Marketing Tools

Singh, Sandeep Kumar

INFLUENCE OF ARTIFICIAL INTELLIGENCE ADOPTION, BIG DATA ANALYTICS, AND MOBILE MARKETING ON MARKETING PERFORMANCE: THE MODERATING ROLE OF DIGITAL TRANSFORMATION READINESS

null Nisar Fatima · null Tamsila Gill · null Dr. Qaisar Maqbool Khan

Purpose - Organizations in fast-moving markets are increasingly stressed to reconsider their approach to attracting, engaging and retaining customers. The paper will consider the impact of three discrete digital capabilities, on marketing performance, that are Artificial Intelligence (AI) adoption, Big Data Analytics (...

Optimalisasi kapasitas produksi dan penjualan melalui penerapan alat pasteurisasi dan digital marketing pada usaha bersama susu Desa Clumprit Malang

Hari Lugis Purwanto · Kristina Sedyastuti · Sri Wilujeng · Supami Wahyu Setiyowati · y 1 más

AbstrakKelompok Usaha Bersama (KUBE) Susu Clumprit di Desa Clumprit, Kecamatan Pagelaran, Kabupaten Malang, adalah kelompok usaha yang memproduksi susu sapi murni. Permasalahan utama yang dihadapi mitra adalah kapasitas produksi dan tingkat penjualan yang rendah yang diakibatkan proses produksi yang masih konvensional...

El rol de la inteligencia artificial en las estrategias de comunicación de marketing digital para empresas del sector de La Floresta, Distrito Metropolitano De Quito

Carrillo Tubón, Josué Edgar · Cevallos Casasilla, Daniel Mesías

Este artículo académico examina el rol de la inteligencia artificial (IA) en las estrategias de marketing digital en empresas del sector de La Floresta, Distrito Metropolitano de Quito. Basado en un sólido marco teórico que subraya la creciente importancia del marketing digital en un entorno empresarial competitivo y d...

Enhancing Brand Awareness through Content Marketing Strategy Analysis in the Digital Landscape

Harlen Silalahi · Saut Guna

This research explores content marketing strategies aimed at increasing brand awareness in the digital landscape. By analyzing existing literature, theoretical frameworks, and empirical studies, the study identifies key components of effective content marketing strategies and their impact on brand awareness. The resear...