Buscador de Tesis y publicaciones académicas

Digital Marketing Transformation: Road Map and Marketing Concepts

Mihalis Kuyucu · Ayça Can Kırgız Özer · Mehmet Tığlı · Özlen Onurlu · y 14 más

Digital Marketing Transformation: Road Map and Marketing Concepts addresses the profound transformation reshaping marketing theory and practice in the digital era. As artificial intelligence, big data, programmatic advertising, immersive environments and the Internet of Things continue to redefine how brands communicat...

Incidencia del marketing digital en la rentabilidad económica de las microempresas del CIIU I5610.01, parroquia Sangolquí, periodo 2022-2023

Chimbo Guamantica, Andrea Estefania

La presente investigación tiene como objetivo analizar la incidencia del marketing digital en la rentabilidad económica de las microempresas clasificadas bajo el código CIIU I5610.01, ubicadas en la parroquia Sangolquí durante el periodo 2022-2023. El estudio se desarrolló bajo un enfoque mixto, combinando métodos cual...

Digital Marketing Usaha Baru

Teguh Widodo

Transforming Digital Marketing with Generative AI

Autoría no especificada

A Comparative Study Of Online And Offline Marketing And Its Impact On Changing Consumer Behaviour

Kushagra Verma · Dr. Azra Ishrat

The rapid advancement of digital technologies, widespread internet accessibility, and increasing smartphone penetration have significantly transformed marketing practices and consumer behaviour worldwide. Traditional offline marketing methods, including print media, television, radio, outdoor advertising, and direct se...

PENGARUH DIGITAL MARKETING DAN BRAND LOYALTY MELALUI MEDIA SOSIAL TIKTOK SHOP TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK HERBORIST JUICE FOR SKIN

LESTARI, AYU

ABSTRAK Ayu Lestari, 2023. Pengaruh Digital Marketing Dan Brand Loyalty Melalui Media Sosial Tiktok Shop Terhadap Pengambilan Keputusan Pembelian Produk Herborist Juice For Skin (dibimbing oleh Muh. Shadri Kahar Muang, S.E., M.M) Skripsi ini membahas tentang pengaruh digital marketing dan brand loyalty terhadap keputus...

FREIGHT FORWARDER İŞLETMELERİN DİJİTAL PAZARLAMA UYGULAMALARINA İLİŞKİN NİTEL BİR ARAŞTIRMA

Başak, Hasancan · Tanrıverdi, İlknur

Teknolojinin gelişmesi ile işletmelerin dijital pazarlama kullanımı hızla yayılmaktadır. Lojistik sektörü de dijital gelişmelerden etkilenen sektörlerin başında gelmektedir. Bu çalışmada lojistik sektörünün önemli oyuncularından olan freight forwarder işletmelerin dijital pazarlama uygulamalarının tespit edilmesi amaçl...

The Influence of Digital Promotion, Product Quality and Product Halal Commitment on Marketing Performance of Meatball Small and Medium Enterprises (SMEs) in Bantul Regency

null Annisa Akmala Dewi · null Febrian Wahyu Wibowo · null Baiq Ismiati · null Al Haq Kamal

Introduction: Small and Medium Enterprises (SMEs) play a vital role in the Indonesian economy, particularly in Bantul Regency, which holds significant potential in the food processing sector, including meatballs. However, intense competition requires effective marketing strategies to improve marketing performance. This...

PENGUATAN PEMASARAN DAN BRANDING PRODUK PANGAN SEHAT POSBINDU DAHLIA INDAH MELALUI PENDEKATAN KOMUNITAS

null Jeremy Putra Pratama · null Taqwa Putra Budi Purnomo Sidi Hiram

Posbindu Dahlia Indah is a community-based business that develops healthy food products from natural ingredients. Products such as Kunyit Asem, Kunyit Tawar, Asem Gula, Ginger Powder, and Vegetable chips are produced with an environmentally friendly approach and without preservatives. However, Posbindu faces challenges...

Marketing digital y posicionamiento de marca de las pymes de calzado del Ecuador

Saltos-Cruz, Juan Gabriel · Naranjo-Holguín, Fernando · Ortiz-Paredes, William Franklin

En concordancia con el nuevo orden económico mundial, el marketing digital constituye un elemento fundamental de la gestión empresarial. El objetivo de esta investigación fue diseñar los componentes de un sistema de gestión de marketing digital como contribución al incremento del posicionamiento de marcas de calzado de...