Buscador de Tesis y publicaciones académicas

Integration of Traditional and Digital Marketing Communication Strategies in New Student Recruitment

Abdul Haris · Selamat Riadi · Widya Nengsih · Rd. Heri Solehudin · y 1 más

Competition among universities to attract prospective new students is now increasingly fierce, encouraging higher education institutions to adopt more comprehensive and integrated marketing communication strategies. This study aims to evaluate the effectiveness of combining conventional marketing communication strategi...

Impact du marketing digital sur l’achat immobilier des femmes au Maroc

, Baroudi

Cet article examine l’Impact du marketing digital sur l'achat immobilier des femmes au Maroc. Dans cet article, nous avons adopté une méthodologie qualitative et quantitative, utilisant un guide d'entretien et un questionnaire pour explorer les perceptions des femmes achetant des biens immobiliers. À travers une analys...

Artificial Intelligence in Digital Marketing: Connecting Personalization, Consumer Trust, Engagement, and Purchase Intention

Sagar Shivaji Thakare

Artificial intelligence (AI) is becoming an important part of digital marketing. Marketers now use AI for personalized recommendations, customer service chatbots, targeted advertising, content creation, customer analysis, and other activities across the digital customer journey. These applications can make marketing co...

Assessing the Influence of Digital Marketing Platforms on Sales Lead Generation: A Comprehensive Evaluation of Strategies and Effectiveness

Mohit Kumar, Dr.Sanjay Diddee

This report examines the influence of digital marketing platforms on sales lead generation, assessing their effectiveness by measuring the performance of various marketing strategies and tactics for leads in different digital channels. With businesses increasingly adopting digital platforms to reach potential customers...

Setting up digital/automated services

Marjolein Visser · Wout van den Dool

Digital Media Art Empowering Innovation Pathways for E-Commerce Marketing in the Digital Economy Era

Autoría no especificada

Ethical and Privacy Issues of Artificial Intelligence in Digital Marketing: Evidence from AI Sprint Private Limited

Parthiban M · Dr. Raman P

Abstract — The rapid proliferation of artificial intelligence (AI) technologies in digital marketing has ushered in unprecedented capabilities for personalization, automation, and consumer engagement. However, this progress raises critical ethical and privacy concerns that remain insufficiently addressed in organizatio...

The Implementation of Data Analytics in Digital Marketing to Improve Business Performance

Nur Alifah

n the digital age, marketing practices have undergone a significant transformation with the integration of data analytics. This study aims to explore how the implementation of data analytics in digital marketing can enhance business performance. By analyzing consumer behavior patterns, campaign effectiveness, and chann...

Digital Entrepreneurship Assistance for Handicraft SMEs in Cileng Village

Richo Diana Aviyanti · Anny Widiasmara · Heidy Paramitha Devi · Puji Nurhayati · y 2 más

The increase in the number of MSMEs will not contribute and support them if they cannot compete with the changing times. Internet of Things (IoT) is one form of changing times that impacts all aspects, including business. The impact of IoT on business is the existence of businesses, from conventional businesses to digi...

Decoding Customer Perception of AI-Driven Digital Marketing: Evidence from Kerala

Dr. B. Nandhakumar · P. V. Keerthi

The rise of Artificial Intelligence (AI) technology is considered a game-changer for digital marketing practices. This paper attempts to assess the customer perception towards the AI-based digital marketing practices by studying factors like personalization, trust, data privacy, engagement and purchase intentions of cu...