Buscador de Tesis y publicaciones académicas

??Využití short-form videí pro propagaci dekorativní kosmetiky u generace Z?

Zamrazilová, Linda

ZAMRAZILOVÁ, Linda. Using short-form videos to promote decorative cosmetics to Generation Z. Brno, 2023. Bachelor Thesis. Mendel University in Brno. Thesis supervisor Ing. Stanislav Mokrý, Ph.D. Digital marketing is an important aspect for an effective branding strategy currently. One of the important tools of e-market...

Digital Transformation and Digital Marketing Strategy of the Traditional Clothing Industry

Tianyi Zhao

Defining Digital Marketing

Diego Adolfo Carrasco Gubernatis

Digital Marketing Brief

Diego Adolfo Carrasco Gubernatis

The New Opinion Leaders of Digital Marketing Era: Social Media Influencers

Ecem Taneri

The study examines the meaning of social media and social media influencers, penetration of social media platforms and the positioning of Instagram as a digital marketing tool. In this study, the growth of Instagram and influencer marketing are reviewed, how social media influencers and celebrities collaborate with bra...

PENGARUH SOCIAL MEDIA MARKETING TERHADAP PENINGKATAN KUNJUNGAN DI LAYANAN KESEHATAN

Widya Ayu Shantika · Merdayana Merdayana · Meyta Minggar Kusumasari · Shafira Fitriany · y 3 más

Transformasi digital telah mengubah lanskap pemasaran rumah sakit, menjadikan digital marketing sebagai instrumen strategis yang imperatif. Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing, khususnya social media marketing (SMM), terhadap peningkatan kunjungan pasien di rumah sakit melalu...

Artificial Intelligence in Digital and Social Media Marketing: An Empirical Study on Consumer Engagement

S. Radha

Artificial Intelligence (AI) has become a key force behind new ideas in digital and social media marketing by making it possible to personalize, automate, and make decisions based on data. Because digital platforms collect a lot of data about customers, marketers are using AI more and more to look at how people use the...

Hurdles to Efficient Digital Marketing

Arpita Agnihotri · Saurabh Bhattacharya · Natalia Yannopoulou

Peran Digital Marketing dalam Mengembangkan Agribisnis

Alfi Ramadhanur Afdal · Chandra Ahmad Hadyana · Danyar Gustyadi

Abstract. The application of digital marketing to the marketing of agricultural products has a positive impact on the development of agricultural businesses. However, the marketing that has been carried out by Eptilu management via social media Instagram has not been fully optimal in attracting consumers and increasing...

Las estrategias de marketing digital y su influencia en la intención de compra de la generación millennial en las tiendas por departamento

Perry Zimmermann, Camila Alexandra · Vinces Flores, Mariana Raquel

Las estrategias de marketing digital se han convertido en una herramienta fundamental para todas las empresas que buscan introducirse a la nueva era digital, en donde se observa cómo los consumidores han ido migrando del comercio tradicional al online. Este es el caso de las tiendas por departamento, que se han visto f...