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126.528 resultados para «marketing digital»

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Artículo 2024 Acceso abierto Revisado por pares

A STUDY OF DIGITAL MARKETING TRENDS IN INDIA

AMIT KUMAR

This research paper presents a framework to investigate digital marketing research which highlights the techniques used in the process, along with its efficacy and the effects of different technology tools and social media platforms. We went over the study literature in the widely defined field of digital marketing and...

media and communications social sciences
  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/ijsrem31325
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Other 2025

Digital Transformation as A Factor Increasing the Effectiveness OF Marketing Strategy in Distribution Companies

Jamoliddinov, F. (Fakhriyor)

This article examines the role and mechanisms of digital transformation in enhancing the effectiveness of marketing strategy implementation in distributor companies. In a dynamic market environment, traditional marketing methods are becoming increasingly inadequate. Technologies such as CRM systems, marketing automatio...

marketing automation raqamli transformatsiya distributor companies savdo marketingi va O‘zbekiston bozori
  • Indonesia
  • English
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Capítulo de libro 2021 Revisado por pares 12 citas

Digital Marketing: A Sustainable Way to Thrive in Competition of Agriculture Marketing

Subhas Chandra Bose · Ravi Kiran

Agriculture plays an important role in Indian economy. In view of changes faced by agriculture due to globalization and increased demand for agri-foods, there is a need to relook at the marketing strategies. Digital marketing can play a significant role in increasing demand for agri-products and services. The current p...

2. Zero hunger economics and business social sciences 1. No poverty
  • Springer Singapore
  • English
  • DOI: 10.1007/978-981-33-4791-5_8
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Artículo 2025 Acceso abierto Revisado por pares

The Review of Digital Marketing Metaverse in Enhancement of Activities of Enterprises

Abdulaziz Aliev

The current article focuses on the key aspects of digital marketing technologies with scrutinizing the elements of digital marketing technologies new aspect known as metaverse. Moreover, it studies key elements of digital marketing technologies of metaverse employed in garment, textile and apparel enterprises with focu...

economics and business social sciences
  • Multidisciplinary Center
  • DOI: 10.47814/ijssrr.v8i9.2930
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Artículo 2022 Acceso abierto Revisado por pares 2 citas

Assessing the Impact of Generation Z’s Digital Marketing Methods on the Current UK Economy: Consumer’s Purchase Intention as a Case Study

BUKUNMI WEKE · TUNMISE OWOADE

According to research, digital marketing strategiescorrelate with the economy. This academic paper offers anin-depth analysis of Generation Z digital marketing methods, its impact on older generations, how that influences consumer purchase intent, and how it impacts the current UK economy.This academic paper uses a lot...

economics and business social sciences Social and Behavioral Sciences
  • Center for Open Science
  • DOI: 10.31234/osf.io/jh9n3
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Other 2025 Acceso abierto

digital marketing

Marketing, Nagpur Digital

A dynamic presentation showcasing how freelancers transform marketing trends, crafted by the Best Digital Marketer in Kochi, driving innovation worldwide.

  • Zenodo
  • DOI: 10.5281/zenodo.17341935
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Other 2026 Acceso abierto

digital marketing course

dssd

The Digital Marketing Course at DSSD Nangloi provides practical, industry-focused training to build strong digital marketing skills. url: https://dssd.in

  • Zenodo
  • DOI: 10.5281/zenodo.18277472
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Artículo 2025 Acceso abierto Revisado por pares

The Moderating Role of Agricultural Product Categories in the Relationship Between Digital Marketing Competencies and Marketing Performance

Nofal Supriaddin · Astil Harli Roslan · La Ode Hamida

Digital transformation has become a critical driver of competitiveness in various industries including agriculture. With challenges such as limited market access and low competitiveness of agricultural products, digital marketing competencies have emerged as essential for improving business performance. This study exam...

Agriculture (General) economics and business social sciences S1-972
  • Society for Innovative Agriculture
  • DOI: 10.22194/jgias/25.1654
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Artículo 2025 Acceso abierto Revisado por pares 15 citas

The Impact of Digital Marketing Capability on Firm Performance: Empirical Evidence from Chinese Listed Manufacturing Firms

Zhihao Liang 0001 · Jinming Du · Ying Hua

The rapid expansion of e-commerce has pushed firms to adopt more sophisticated digital marketing strategies to reach, engage, and retain consumers. Research has shown that digital marketing significantly enhances firm performance by enhancing marketing-related capabilities, yet overlooks its role in driving transformat...

economics and business social sciences
  • MDPI AG
  • English
  • DOI: 10.3390/jtaer20030236
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Artículo 2025 Acceso abierto

Digital Marketing Practices of Fashion Industries

Caceres, Ryner Louise G. · Vito, Marianito Jr.

Abstract: Understanding the digital marketing practices of fashion industries, particularly for solo entrepreneurs, offers valuable insights for strategic growth and enhanced brand visibility in a competitive urban landscape. Given this context, this study investigated the digital marketing practices of fashion industr...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.15605681
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