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Digital transformation has profoundly altered marketing strategies within the technology sector of the United Arab Emirates. Understanding the influence of digitalization on marketing is essential before exploring the diverse digital marketing tactics utilized by companies. The concepts of digital marketing campaigns a...
Digital transformationPersonalizationMarketing strategiesCustomer engagement
Boban Panovski · Miloš Stojanović · Milica Popović · Filip Cvetković · y 1 más
Nowadays, entrepreneurship plays an important role in the development of economy in the Republic of Serbia. However, in order for entrepreneurial ideas to really come to life and become successful, it is necessary for entrepreneurs to have an effective marketing strategy that will help them gain recognition and attract...
This study examines the influence of Social Media Marketing Capability and Digital Customer Engagement on Marketing Performance, with Customer Trust as a mediating variable among Micro, Small, and Medium Enterprises in Indonesia. A quantitative explanatory approach was employed using survey data collected from 200 resp...
Purpose – This community service activity aims to introduce the concept of digital marketing to members of the Preman Super Community (Independent Women Sources of Change) and help MSMEs utilize digital marketing to increase competitiveness. Design/methodology/approach – Implementation of activities uses the Participat...
Isnaeni Nur · Khulasoh Nilna Roudlotul · Ashiyam Inayatul Nur · Efendi Bahtiar
In the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market. This study aims to analyze digital marketing efforts to improve marketing performance at Mie Ongklok Desta. The method used is a quantitative appr...
Hmarketing performancecustomereconomics and business
The rapid expansion of digital business presents significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness. However, many MSMEs still face challenges in effectively implementing digital marketing strategies due to limited capabilities and strategic orientation. This stu...
Digital marketing is a combination of all marketing activities carried out through electronic media and the internet. Some of the digital marketing activities include SEO, SEM, social media marketing, email marketing, content marketing and more. Facebook Instagram with the advent of the Internet in the 1990s, digital m...
economics and businesssocial sciences8. Economic growth
Businesses today need a strong online presence to stay competitive. Partnering with a digital marketing agency in Bangalore helps companies improve visibility, attract customers, and generate quality leads through strategies like SEO, PPC, and social media marketing. Nextwebi, a trusted digital marketing company in Ban...
Digital content marketing is now the talk of the world of marketing which is busy being used by all groups, both individuals and business people, to get better profits. PT Hoki Adi Karya or Hakka Indonesia, is one of the companies engaged in the digital academy which facilitates debriefing in the field of digital marke...
Abstract This chapter is a descriptive study of digital marketing to stimulate electronic word-of-mouth (e-WOM) through the social impact of content creation. This chapter firstly introduces the background, concept, and development of e-WOM. Secondly, discuss the relationship between digital marketing and e-WOM. Finall...
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