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Abstract This chapter is a descriptive study of digital marketing to stimulate electronic word-of-mouth (e-WOM) through the social impact of content creation. This chapter firstly introduces the background, concept, and development of e-WOM. Secondly, discuss the relationship between digital marketing and e-WOM. Finall...
This research paper explores the significant influence of digital marketing on consumer purchasing behavior. With the fast growth of internet accessibility and digital platforms markets have shifted from traditional to more personalized and interactive strategies. The rise of digital marketing has transformed the way c...
Muhammad Alif Nasrullah Abdullah · Doris Padmini Selvaratnam
This study investigates the effectiveness of digital marketing tactics in promotingproducts, addressing both industry needs and academic gaps. The rapid transition from traditional to digital marketing and significant investments in digital advertisinghighlight the necessity for optimized strategies to achieve satisfac...
Today, the world has become a digital platform where technology has become an important part of day-to-day life. The world is growing at a rapid pace where there is a new innovation every other day. As days are passing, every aspect of life has become online. Companies have also identified the scope and opportunity of...
This study investigates the scope and implementation of digital marketing in South Rural Tamil Nadu. The research explores the unique characteristics and challenges of rural markets and examines how digital marketing can be effectively utilized to address these issues. Key components analyzed include internet penetrati...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
Rifqi Hammad · Abdurrahman Abdurrahman · Iwan Kusmayadi · Djoko Suprayetno · y 2 más
Background: Many MSMEs in the city of Matram are experiencing diculties in determining the digital marketing strategy to use. This is due to the many digital marketing strategies that can be used and the many factors that serve as criteria for selection.Objective: Develop a decision support system using a combination o...
other engineering and technologiesengineering and technology
This article conducts a comprehensive comparative analysis of the impact of digital marketing in Albania and Kosovo. The analysis delves into key aspects, including current trends, challenges, opportunities, and the transformative effects of the COVID-19 pandemic on digital marketing strategies. The comparison between...
Digital Marketing, Albania, Kosovo, Comparative Analysis
E. N. Sheremetyeva · L. A. Gorshkova · N. V. Mitropolskaya-Rodionova
Digitalization affects all spheres of human activity. The digital economy is a general term used to describe digital-driven markets. The goal of digital transformation is defined as a complete change in the functioning of the digital economy system. Digitalization of marketing makes brands available to customers exactl...
Ikhsan Al Zuhri · Sukaria Sinulingga · Iskandarini .
Marketing performance is a measure of achievement and marketing process activity as a whole from a company. Marketing performance can also be seen as a concept that is used by a product by a company. There are many factors that affect the marketing performance, among them is digital marketing. This research is a descri...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Gabriel CROITORU · Nicoleta Valentina FLOREA · Georgeta FERNANDEZ · Mihai Bogdan CROITORU
Abstract This study examines how strategic adoption of artificial intelligence (AI) contributes to digital marketing transformation and digital marketing performance. Building on the resource-based view and dynamic capabilities theory, the paper argues that AI creates marketing value when it is not used merely as an op...
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