Buscador de Tesis y publicaciones académicas

The Bad-Faith Argument Behind the Use of Digital Marketing for Neurodiversity

Go Jefferies J

Presentation of a Digital Marketing Model for Attracting Medical Equipment Customers

Sara Serajpour · Majid Fattahi · Mohammad Reza Eghbal

The aim of this research is to design and present a digital marketing model for attracting medical equipment customers. This study, based on its research objectives, is applied-developmental in nature. A qualitative approach was adopted for this research, utilizing thematic analysis to develop the proposed model. The s...

Digital Marketing and Digital Marketing Mix

S. Umit Kucuk

Defining an AI-Virtual Assistant for Increasing Customer Interaction in Digital Marketing: A Case Study in Agrifood Sector

Mele G. · Spagnolo A. · Passiante G. · Fiorentini A.

The rise of digital technologies has revolutionized industries, shifting marketing from transactional to relational approaches, emphasizing customer relationships. This transition to digital marketing necessitates businesses to undergo digital transformations. This study explores the impact of Artificial Intelligence (...

SENTIMENT OF SOCIAL MEDIA USAGE, INFLUENCER MARKETING AND CONTENT MARKETING ON COMPETITIVE ADVANTAGE AND DIGITAL MARKETING IN BUSINESSES IN BATAM CITY

Edwin Agung Wibowo · Dini Anggraini

The focus and purpose of this research will certainly analyze the role of social media, influencer marketing and content marketing on the business success of Micro, Small and Medium Enterprises in Batam City. The sample determination of this study refers to the Maximum Likelihood Estimation (MLE) ranging from 100-200 s...

Digital transformations of service marketing: theoretical fundamentals and directions

Radchenko, Yury · Marenych , Viktoria · Marchenko, Olga · Kryvosheeva , Nadiya · y 2 más

The conceptual approaches to definition of the purposes, principles and directions of the digital transformation of marketing activity of enterprises offering services according to technologies and methods of Marketing 4.0 have been proved on the basis of modern theories of service marketing. The inclusiveness and cust...

Digital Marketing Opportunities for the Advancement of the Tourism Industry Case Study: Indihome PT. Telekomunikasi Indonesia

Autoría no especificada

Digital marketing is becoming increasingly important in the tourism industry as a way to reach a wider target market and increase sales. This study uses a qualitative descriptive method aimed at exploring digital marketing opportunities in the tourism industry through a case study of IndiHome PT. Telekomunikasi Indones...

Analysis of the Effect of Digital Marketing on Brand Advocacy with Perceived Service Quality and Customer Engagement as Intervening Variables at Fridaytigasports

Ayu Puspitasari · Nanda Permata

The purpose of this study is to analyze the effect of Digital Marketing on Brand Advocacy with Perceived Service Quality and Customer Engagement as intervening variables. Data analysis techniques include path analysis quantitative methods using questionnaires distributed to 100 respondents using certain criteria, with...

Applications of Blockchain Technology for Digital Marketing

Rahman, Kazi Turin

CITATION:Rahman, K. T. (2021). Applications of Blockchain Technology for Digital Marketing: A Systematic Review. In R. Bansal, P. Malyadri, A. Singh, & A. Pervez (Eds.), Blockchain Technology and Applications for Digital Marketing (pp. 16-31). IGI Global. http://doi:10.4018/978-1-7998-8081-3.ch002Using blockchain techn...

A STUDY OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING WITH REFERENCE TO RECENT TRENDS IN AMAZON

Dr.M. PRAKASH, · Mr. ABHINAV. B · Mr. NISHANTH. V

The advent of Artificial Intelligence (AI) has revolutionized the digital marketing landscape, enabling businesses to personalize customer experiences, optimize marketing strategies, and enhance consumer engagement. This study examines the role of AI in digital marketing, with a specific focus on recent trends in Amazo...