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Digital marketing has become an integral part of modern business strategies, enabling organizations to reach a wide and diverse audience. However, the lack of diversity, equity, and inclusion (DEI) within digital marketing practices has limited its effectiveness and hindered its potential to connect with diverse consum...
As Internet use increases and lifestyles begin to transform in various ways, consumers have become more aware of luxury hospitality, which was originally only accessible to high aristocracy. This has led to a unique form of brand worship, increasing gravitas through digital marketing. However, luxury hospitality busine...
330economics and businesssocial sciencesAbsorptive capacity
Abstract This study examines the co-marketing dynamics, cross-cultural marketing, and fashion digital integration with regard to their significance in the contribution to enhanced marketing influence in the fashion industry. Using regression analysis, the study shows that cross-cultural marketing and fashion digital in...
In an ever-evolving business landscape, digital marketing has emerged as a transformative force, reshaping interactions between brands, consumers, and society. This book provides a comprehensive analysis of the evolution of marketing from traditional models to the complex digital ecosystem, using the concepts of Digita...
Nowadays, a large number of customers are spending their time on social and digital media for a variety of purposes ranging from information searching to the final purchase of products. Responding to this shift, marketers are spending a significant part of the advertising budget on digital marketing. Therefore, the pur...
Social sciences (General)H1-99Q1-390Science (General)
Previous literature review studies have explored the current status of digital marketing implementation in Indonesia by the SME, a literature review that focuses explicitly on digital marketing implementation is scarce. The objective of this scoping review was to map the existing digital marketing knowledge to meet dig...
Digital marketing is an essential tool these days to build the image of any organization in the market and among customers. Digital marketing helps to provide basic knowledge about the organization through different posts and updates on social media. Digital marketing helps the organization post the feed and update the...
economics and businesssocial sciences3. Good health
Faiza, Nur · Diantoro, Eman · Suheri, S · Hidayat, Syarif · y 1 más
This paper presents a study of the role of digital marketing in developing the rural creative economy in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) in rural communities can benefit greatly from the simplicity and efficiency of digital marketing. However, the use of digital marketing is not yet fully optimi...
Research problem – the impact of digital marketing channels on B2B business sales. Research object – the impact of digital marketing channels on B2B business sales. The aim of the research – theoretically analyze how digital marketing channels affect B2B sales and provide a possible channel selection algorithm to help...
Digital marketing channelsChannel applicationSales promotionSales funnel
This study aims to analyze the integration of prophetic journalism values into the development of digital marketing competencies in the era of digital media transformation and to formulate a value-based competency model. Employing a qualitative phenomenological approach, the study collected data through in-depth interv...
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