Buscador de Tesis y publicaciones académicas

The Study on Eco-Tourism on the Sharavathi River Basin

null Divyashree L · null Dr. Vanishree K

Recently, digital marketing has emerged as a transformative strategy in the landscape, offering businesses a direct and engaging way to connect with their target audiences. This study explores the role of digital marketing strategies in business enterprises. While traditional marketing methods have dominated digital ma...

PELATIHAN DIGITAL MARKETING DAN OPTIMALISASI MEDIA SOSIAL UNTUK MENINGKATKAN PENJUALAN UMKM DI KABUPATEN SIDOARJO

Abdullah Zailani

The development of digital technology has transformed marketing patterns from conventional to digital-based. However, many Micro, Small, and Medium Enterprises (MSMEs) are still unable to optimally utilize digital media to increase sales and expand market reach. This community service activity aims to improve the compe...

BUXORO VILOYATI TURIZM XIZMATLARI JOZIBADORLIGINI OSHIRISHDA RAQAMLI MARKETING TEXNOLOGIYALARIDAN FOYDALANISH IMKONIYATLARI

null Jalolov Otabek Oybek oʻgʻli

This article examines the potential of using digital marketing technologies to enhance the appeal of tourism services in the Bukhara region. The study analyzed modern digital marketing methods, such as social media marketing, search engine optimization (SE O), content marketing, and influencer marketing. The results sh...

Digital transformation of the company’s marketing promotion strategy

Iuliia Kotelnikova · Yevheniia Petrovska

The article is devoted to the study of the essence, features, and practical significance of the digital transformation of a company’s marketing promotion strategy in the context of the growing role of digital technologies, changes in the information environment, and the evolution of consumer behavior. It has been estab...

The Impact of Digital Marketing Strategies on Retail Investor Awareness in Capital Markets

R Sanjay Anand, Prof.S.Shiny

The rapid digitalisation of financial services has significantly transformed the way retail investors access information and participate in capital markets. Digital marketing strategies such as social media marketing, influencer marketing, financial literacy campaigns, content marketing, and search engine marketing hav...

Marketing Capability Analysis Towards Digital Marketing Performance on Brand They. We at Cv. Dewan Jawara Artha

Nina Triolita · null Diana Sari

This study aims to analyze the role of marketing capabilities in improving digital marketing performance on the They.We brand at CV. Artha Champion Council. This research uses a qualitative approach with data collection techniques including interviews, observations, and documentation. The data obtained were analyzed us...

Inteligência artificial: O próximo passo para uma revolução no marketing digital

Tomás, Daniel Filipe Agostinho

Os avanços tecnológicos recentes permitiram a evolução do marketing tradicional para o marketing digital, criando também o desafio do Big Data e de como lidar com o excesso de dados. A IA surge como uma possível solução para lidar com este paradigma e o marketing torna-se um beneficiário natural, considerando que tira...

Understanding digital marketing: marketing strategies for engaging the digital generation

Autoría no especificada

Research on Digital Marketing Strategies for Brands based on the Internet Context

Yangjing Wu

In an era of rapid internet development, digital technology is taking up an increasing part of life. With this comes the use of digital technology in various areas, and brands are gradually moving away from traditional marketing methods to digital marketing. In order to understand the role of digital marketing strategi...

Post-Covid-19 Marketing Management Strategy In Digital Business

null Zet Ena · null Devi Trihandari Widyatania · null Hermyn Benny Hina

This study analyzes business strategies using digital marketing after the Covid-19 pandemic. The research was carried out using a descriptive qualitative approach with the type of literature review research. The primary data sources for this research are digital marketing books and journals related to the marketing bus...