Buscador de Tesis y publicaciones académicas

Digital Marketing Plan for Chez Marius

Ulma, Joni

The field of marketing is changing constantly due to the introduction of new technologies and new services. This means that marketers need to keep up with the changes to stay relevant to their customers and keep attracting new ones. Digital marketing covers just one part of marketing, but during the 21st century, it ha...

Digital Marketing: The Case of Digital Marketing Strategies on Luxurious Hotels

Dimitrios Belias · Ioannis Rossidis · Angelos Ntalakos · Nikolaos Trihas

Diseño de la Experiencia de usuario (UX) en Marketing digital. Aplicación práctica en el mercado Chino

Bu, Junyang

[ES] Hoy en día, el marketing digital está siendo cada vez más importante. En comparación con marketing tradicional, el marketing digital presta más atención a la experiencia del cliente y clientes hace un importante rol en toda la parte. El proyecto se basará en el marketing digital, investigará la experiencia del cli...

DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS

Dejan Dašić · Vladan Vučić · Željko Turčinović · Miloš Tošić

The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments. This study tries to pinpoint the key strategies for attracting and keeping people while utilizing digital...

Can non-digital marketing remain relevant in the digital era to achieve marketing goals?

Nagesha, Harshita

The purpose of this study was to determine if non-digital marketing is relevant in the age of digital marketing. With ongoing discussions about non-digital marketing being considered outdated, this research provides valuable insights into non-digital marketing in the digital era. The term “non-digital marketing” is use...

THE JOURNEY OF DIGITAL MARKETING IN INDIA: AN OVERVIEW

Dr. Vikram H. Shinde,

Digital marketing is the word which was first used in 1991. The journey of this digital marketing from its introduction to worldwide acceptance has seen many developments in very small time. Due to the increasing benefits of digital services in the field of marketing, many companies adopting digital marketing practices...

PERANAN DIGITAL MARKETING DALAM MENCAPAI EFISIENSI USAHA PELAKU USAHA MIKRO, KECIL DAN MENENGAH (UMKM)

Rina Sundari

Digital marketing merupakan strategi pemasaran barang atau jasa yang bersifat terarah, terukur, dan interaktif dengan memanfaatkan teknologi digital. Tujuan utama dari digital marketing adalah mempromosikan merek, membangun preferensi konsumen, serta meningkatkan lalu lintas penjualan melalui berbagai teknik pemasaran...

Digital marketing and Transformation of Marketing Mix in Croatia and Worldwide

Pirić, Valentina

Over the last few years, digital marketing is considered as an irreplaceable, dominant tool in the marketing world. In this sense, the authors present a detailed overview of the complete transformation of the marketing mix based on the digital revolution and the possibilities of deploying digital marketing in the Repub...

DIGITALISATION IN MARKETING: ANALYSIS OF CHALLENGES AND OPPORTUNITIES

Dmytro Petrenko

The study found that digital marketing is actively developing and gaining wide popularity in Ukraine and the world. Digital marketing (or digital marketing) is a marketing strategy that uses Internet technologies and digital communication channels to promote goods or services. This paper identifies the main components...

AN STUDY OF DIFFERENT KINDS OF CHANNELS IN DIGITAL MARKETING

null R JAYASHREE et al.

The world is shifting from analog to digital and marketing is no exception. As technology development is increasing, the use of digital marketing, social media marketing, search engine marketing is also increasing. Internet users are increasing rapidly and digital marketing has profited the most because it mainly depen...