Buscador de Tesis y publicaciones académicas

Enactment of Opinion Mining for Medium and Small Medium Enterprises in the Face of Digital Marketing Era

Walhidayat Walhidayat · Sadar Muhamad · Yuhelmi Yuhelmi · Samsidar Raja

This research article aims to investigate the sentiment of Medium and Small Medium Enterprises (MSMEs) towards digital marketing using machine learning algorithms. In the growing digital era, digital marketing has become a key element in the marketing strategy of MSMEs. While digital marketing is pivotal for MSME growt...

Pemasaran Digital Dalam Kewirausahaan

Decky Hendarsyah

This paper aims to discuss the concepts and new ideas, opportunities and challenges of digital marketing in entrepreneurship. After discussion, it was found that digital marketing has a very close relationship with entrepreneurship, where both items have the same target. Then digital marketing is part of entrepreneuria...

Digital Marketing Strategy

Bång, Andreas · Roos, Cajsa

Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, soci...

GLOBAL TRENDS IN THE APPLICATION OF DIGITAL MARKETING TOOLS

Ihor Hrabovych

At the present stage, digitalization has spread to all areas of business, which requires marketers to reorient to new global trends in the use of digital tools in their activities. One of the factors of global digitalization is the growth of Internet service users. Connecting billions of people around the world, the In...

Managing digital marketing

Dave Chaffey · PR Smith

Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary

Henky Hendrawan

The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing strategy. The purpose o...

Literature Review: Digital Marketing Strategy to Increase MSME Income

Riana Multhazam · Romansyah Sahabuddin · Andi Nurzakiah Amin · Andi Annisa Sulolipu

This study aims to explore various digital marketing strategies that are right for MSMEs and the role of digital marketing in increasing MSME income. This study is included in the literature review method. The results of the study indicate that increasing the use of information technology, namely digital marketing, is...

DIGITAL IT MARKETING AS A TOOL FOR ENHANCING THE COMPETITIVENESS OF AGRO-INDUSTRIAL ENTERPRISES

A. Tuleeva · Sh. Karabaeva · A. Yessentayeva

Digital transformation and the proliferation of Internet technologies have made digital marketing an essential tool for modern agro-industrial enterprises. This article addresses the pressing problem of enhancing the competitiveness of agribusinesses through the adoption of digital information technology (IT) marketing...

DIGITAL MARKETING BENCHMARKS LEVERAGED BY MARKETING ANALYTICS TOOLS

Cvitanović, Petra Leonora

The aim of this paper is to provide a structured overview of several marketing analytics tools and guidance in creation of company’s own digital marketing dashboard and benchmarks. Digital analytics tools display in a clear and creative manner the trends and dynamics of the numbers (budgets, costs, investment), the per...

Možnosti využití nástrojů digitálního marketingu v hudebním průmyslu

Štěpánková, Lucie

The thesis titled "Use of digital marketing tools in the music industry" focuses on digital marketing and digital music and their mutual relationship. The aim is to describe the possibilities of digital marketing in today's music industry and explore the hypothesis that the Internet and digital music fundamentally affe...