Buscador de Tesis y publicaciones académicas

The Rise of Digital Marketing: Trends, Tools, and Transformations in the Digital Era

Siraj Basha R · Raghavendra Kulkarni

Digital marketing has revolutionized the way businesses connect with customers in the 21st century. With rapid technological advancements and the widespread use of the internet, traditional marketing strategies have evolved into data-driven, real-time, and highly personalized digital campaigns. This article explores th...

Development of digital marketing theory

Tatiana Kolodnik

This article examines digital marketing as a multidimensional economic phenomenon that takes into account the development of scientific and technological progress. The study conveys the author's approach to the definition of the concept, channels and types of digital marketing, introduced on the basis of the use of dig...

Penerapan Digital Marketing dan Promosi Pada Perusahaan PT. Penawar Legenda Maju

null Fitri Maulida Husna · Nurbaiti Nurbaiti

In the rapidly developing digital era, digital marketing and promotional strategies have become the core of companies' efforts to achieve success and sustainable business growth. PT Penawar Legenda Maju (PLM), a leading network marketing company in Indonesia, has utilized digital marketing to achieve its business goals...

Modeling the Relationship and Capabilities of Digital Marketing Inhibitors in Marketing - A Multidisciplinary Approach to Understanding the Complexities of Digital Marketing

Autoría no especificada

PELATIHAN PEMBUATAN KONTEN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK ROTI AFIKA SARI

Denia Maulani · Tsaltsa Putri Ramadhany

The development of technology and communication is currently changing almost all aspects of life such as the way we interact, work, and do business. Digital technology provides opportunities for anyone who can utilize it well. Small and medium businesses can utilize digital technology as a promotional medium or commonl...

Investigating the impacts of digital marketing on consumer buying behavior in the fast fashion industry of Ireland – a case study of ZARA

Kalsi, Anagha Raghupathi

Digital marketing is a leading frontier in international business studies because the digital transformation of businesses demands digital solutions for their marketing needs. This research study aims to investigate the impacts of digital marketing on consumer buying behaviour for a specific fast fashion brand – Zara i...

Penerapan Digital Marketing Untuk Mendukung UMKM Segigit Snack Di Kebumen

null Lusiana Rahmawati · null Maharani Ikaningtyas

This article discusses the application of digital marketing as a strategy used to support the growth of Segigit Snack Micro, Small and Medium Enterprises (MSMEs) in Kebumen. Using the right digital marketing strategies, such as content marketing, search engine optimization (SEO), online advertising, and social media, c...

Impact of Digital Marketing as a Tool of Marketing Communication: A Behavioral Perspective on Consumers of Bangladesh

Ahmad Bin Yamin

This study shows the impact of digital marketing on behavioral prospect of consumers of Bangladesh. For conducting this study a sample of Bangladeshi consumers are surveyed to attain their behavioral pattern on digital marketing. Modern day marketing has been going through a radical change. Fast moving marketing trends...

DAMPAK PENJUALAN DI INDUSTRI KULINER DENGAN MENGGUNAKAN DIGITAL MARKETING

Rendy Mahardika · M Suyanto · Mei P Kurniawan

Abstrak – Pemasaran digital atau digital marketing merupakan metode memperkenalkan produk atau barang dengan cara memanfaatkan teknologi informasi sehingga produk yang dijual dapat di lihat seluruh orang di dunia. Metode ini juga berguna untuk pelaku usaha dalam membuat pemasran tepat sasaran karena target pasar sesu...

Digital Marketing Implementation and The Iimpact on Micro and Small Enterprises (MSEs) Agribusiness Performance in Indonesia

Ratih Septiyanti · Nia Rosiana · Maryono Maryono

The micro and small enterprises (MSEs) in the agribusiness sector still face marketing challenges. Digital marketing has the potential to be a marketing solution, but only 33.8 percent of agribusiness MSEs have utilized it in their operations. This study aims to analyse the factors influencing digital marketing impleme...