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126.523 resultados para «marketing digital»

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Artículo 2024 Revisado por pares

EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES OF NETWORK MARKETING COMPANIES ON CONSUMER PSYCHOLOGY

Ganesh Antre · Sanjay Dharmadhikari

The rapid advancement in digital technologies has transformed the landscape of marketing, leading to the widespread adoption of digital marketing strategies by network marketing companies. This research paper examines the positive impacts of digital marketing strategies on consumer psychology and sales performance with...

economics and business social sciences
  • Granthaalayah Publications and Printers
  • DOI: 10.29121/shodhkosh.v5.i6.2024.1653
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Artículo 2021 Revisado por pares 3 citas

A Nova Era do Marketing Digital: Marketing de Conteúdo e Inbound Marketing : The New Era of Digital Marketing:Content Marketing and Inbound Marketing

Catarina Vidal · Ana Povoa · Irina Teixeira · Anabela Marcos

The present work aims to approach, in a systematic way, Content Marketing, Inbound Marketing, and Digital Marketing. Content Marketing and Inbound Marketing are often confused or exchanged. Content Marketing encompasses any communication channel that serves to attract the consumer, such as magazines, radio, television,...

economics and business social sciences
  • IEEE
  • DOI: 10.23919/cisti52073.2021.9476346
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

A LITERATURE REVIEW ON THE DIGITAL MARKETING UNVEILED COMPREHENSIVE REVIEW OF CORE CONCEPTS

null Soumya K

Purpose: This study provides understanding the digital marketing by reviewing Existing literature we can understand the evolution of digital marketing and its current trend helps to identify gaps in the current research by examining what has been studied and establish synthesize existing knowledge bringing together fin...

  • EPRA JOURNALS
  • English
  • DOI: 10.36713/epra17725
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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing Communication Strategy For Sesek Woven Fabrics On A Digital Platform With A Marketing Approach Mix's 8p Sade Village Sasak Tribe Lombok

Rayung Wulan · Nafiah Ariyani

The digital marketing communication strategy for Sesek woven fabric on a digital platform with a marketing approach based on the Mix's 8P marketing model in Sade Village, Sasak tribe, Lombok was designed as an effort to increase the digital marketing needed by village girls. This research aims to identify and analyze t...

economics and business social sciences 11. Sustainability
  • CV ODIS Olah Data Integra Solusindo
  • DOI: 10.59889/ijembis.v4i1.328
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Artículo 2025 Acceso abierto Revisado por pares

DIGITAL MARKETING AND ITS EFFECT ON ONLINE CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO SIRKALI TOWN.

P. Santhalakshmi · Dr.K. Suganthi · S. Santhiya

This research article examines the significance of digital marketing for consumers and marketers alike. This articleintroducesdigital marketing, discusses its various channels, distinguishes between traditional and digital marketing, and discusses itsbenefits,drawbacks, and significance in today’s world. Marketing, lik...

  • Researcher Connect Innovation and Impact Priv...
  • DOI: 10.65521/ijasret.v9i11.1420
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Publication 2024

Digital marketing tools in agriculture

Stipanović, Branka · Smoljić, Hrvoje

The subject of this paper is the application of digital marketing tools, including SEO, content marketing, email marketing, social media, influencer marketing, and viral marketing, within the specific context of the agricultural sector. The topic was chosen with the aim of explaining the potential of digital marketing...

SEO content marketing social media economics and business
Publication 2026 Acceso abierto

Build Your Digital Marketing Career with a Digital Marketing Institute in Thrissur

DIGITALX ACCADEMY

The demand for skilled digital marketing professionals is increasing as businesses continue to expand their online presence. Choosing a reliable Digital Marketing Institute in Thrissur can help aspiring marketers gain knowledge in SEO, social media marketing, Google Ads, Meta Ads, content marketing, analytics, and webs...

Digital marketing Institute in thrissur social sciences education
  • Zenodo
  • DOI: 10.5281/zenodo.22292997
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Artículo 2023 Acceso abierto Revisado por pares

The Role of Marketing and Digital Marketing Capabilities: Entrepreneurial Orientation on the Marketing Performance of Public Enterprises

Aditya Budi KRISNANTO · Surachman SURACHMAN · Rofiaty ROFIATY · Sunaryo SUNARYO

Public enterprises and small and medium enterprises (SMEs) have similar goals in the eyes of the state. SMEs that get government or public bodies funding can make it a public enterprise. These enterprises in Indonesia face challenges due to limited resources, low market reach, and low marketing expertise. They must lev...

economics and business social sciences 8. Economic growth
  • Expert Projects
  • DOI: 10.33788/rcis.82.7
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Artículo 2026 Acceso abierto Revisado por pares

The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction

Sri Mulyono · Ika Ramadani

Digital transformation has reshaped marketing practices, requiring MSMEs to strengthen their digital marketing capability to remain competitive. Variations in marketing performance among digitally active MSMEs suggest the presence of additional influencing factors beyond technological competence. This study aims to exa...

economics and business social sciences
  • Lembaga KITA
  • DOI: 10.35870/ijmsit.v6i1.6520
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Artículo 2022 Revisado por pares

Swot Analysis In Determining The Digital Marketing Strategy Of BPRS Muamalah Cilegon

Budiman, Surya · Susanto, Andri · Rachman, Fredy Septianto · Hidayat, Taufik

Digital Marketing is a choice that must be made in today's digital era. Easy access also 'forces' business people to start leaving old ways that conventional and start moving into Digital Marketing. Precise measurements make Digital Marketing an option that can be implemented, especially for business people who have li...

economics and business social sciences
  • LPPM Universitas Pamulang
  • English
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