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The objective of this thesis project was to develop recommendations for the improvement of digital marketing strategies at the client company. The company has not applied digital marketing practices in their operations before. The thesis aimed to research digital marketing and social media marketing and find solutions...
Wisnu Yuwono · Selviana Dwi Fitriyanti · Ferdinand Nainggolan
MSMEs have contributed to employment and economic growth. There are many challenges faced by MSMEs in the era of Industrial Revolution 4.0, including the use of digital marketing innovation and strategic orientation to achieve firm performance. In this research, the aim is to analyze the influence of digital marketing...
L23Risk ManagementMarketing CapabilityGestión del Riesgo
Wyższa Szkoła Zarządzania Marketingowego i Języków Obcych
Looking for a trusted Digital Marketing Agency in Chennai to grow your business online? We help businesses increase brand awareness, generate high-quality leads, and boost sales through result-driven digital marketing strategies. Our expert team specializes in SEO, Google Ads, social media marketing, website developmen...
Digital marketing is essential to the travel and hospitality industries. These days, it's a helpful tool for creating digital brand names and attracting and retaining clients. It has been demonstrated that using digital technology to implement marketing strategies, such as influencer marketing, social media marketing,...
economics and businesssocial sciences3. Good health
The study aimed to examine the impact of the marketing mix for digital content on the marketing performance of five-star hotels in Jordan. The dimensions of the marketing mix for digital content were (digital marketing database, social media platforms, digital pricing, and digital advertising), while the dimensions of...
Heconomics and businesssocial sciencesManagement. Industrial management
null Christopher Deo · null Gabriel Wira · null Satria Putranto · null Dyah Cahyasari
Digital marketing is experiencing revolutionary changes along with technological developments in the digital era. This research aims to analyze the impact of digital marketing strategies on the income of the Fame Gading Serpong Hotel, Tangerang Regency. In the context of significant transformation in the hotel industry...
The advent of digital marketing has revolutionized the way educational institutions communicate and connect with prospective students. This study explores the growing relevance of digital marketing strategies—such as content marketing, social media engagement, email marketing, and mobile advertising—in influencing stud...
This research aims to examine the P.T. Kusumahadi Santosa in Karanganyar. P.T. Kusumahadi Santosa to market its products with the digital marketing. This research processed data by using test SPSS regression with multiple linear 22.0. The hypothesis of this research is: ( 1 ) due to allegedly there an effect to a busin...
This paper is an attempt to investigate ‘how’ the various factors affect digital marketing trends and increasing the visibility of Businesses over important platforms. Social media marketing is also an important component in public relations as an organization is using social networking sites to build a relationship wi...
Digital marketing strategies play a crucial role in today's business world and have become an indispensable component of many sectors. The main objective of this study is to assess digital marketing strategies in the retail sector with multiple criteria decision making (MCDM) methods. Bayesian BWM (B-BWM) is utilized i...
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