Buscador de Tesis y publicaciones académicas

Integration of Market Development Strategy with Digital Marketing and Integrated Marketing Communication on SMES Kribo

Dessy Elliyana · Dwi Kurniawan · Feny Tialonawarmi

The economic growth of Micro, small and medium is currently one of the business sectors that contribute to the regional economy. KRIBO has the potential to develop its business through digital marketing and integrated marketing communication through the right communication media, because some sales transactions are don...

Strategi Pengembangan Digital Marketing, Orientasi Ekuitas Merk, Marketing Intermediaris dan Kinerja Pemasaran di Perbankkan Syariah

Aris Tri Haryanto · Septiana Novita Dewi

Penelitian ini bertujuan untuk memverifikasi dan menguji model yang menggambarkan pengaruh Digital Marketing terhadap Kinerja Pemasaran yang di mediasi oleh orientasi ekuitas merek dan perantara pemasaran (marketing intermediaries). Populasi adalah pimpinan/manajer/eksekutif pemasaran lembaga perbankan syariah di wilay...

PELAPORAN NILAI Digital Marketing (MKM403/A) SEMESTER GENAP TAHUN AKADEMIK 2019/2020 KELAS: Digital Marketing

Indriyanti, I. S. (Irma)

KODE: MKM403/A SKS: 3 KELAS:Digital Marketing PROGRAM STUDI: S1 MANAJEMEN SEMESTER: GENAP 2019/2020 DOSEN: Irma Satya Indriyanti, S.E., M.M. BUKTI KINERJA: DAFTAR NILAI MAHASISWA

Entrepreneurship Education and Digital Marketing: What Does the Future Hold?

Vanessa Ratten · Sumayya Rashid

Abstract Entrepreneurship education and digital marketing courses tend to be studied separately although some topics around digitalisation are similar to both. The aim of this chapter is to discuss in more depth how entrepreneurship education can embed more digital marketing techniques. This is useful particularly in r...

Effect of Digital Marketing Practices on Domestic Tourist Buying Behavior at Oway Travels and Tours ( Thaingar Aung Soe, 2024)

Thaingar Aung Soe

The main objective of the study is to examine the effect of digital marketing practices on domestic tourist buying behavior at Oway Travels and Tours. To achieve this objectives, the study employs both quantitative research method and descriptive statistics. Both primary and secondary data are utilized in this study. P...

What is Secret Recipe Behind Digital Marketing? The Study of Cross-Cultural Differences in Consumers’ Visual Perception and Personality on Digital Marketing Attitude

Ling-Wen Huang · Tseng-Ping Chiu

A importância do marketing digital nos clubes de futebol : estudo de caso Futebol Clube Paços de Ferreira

Brandão, Joana de Jesus Costa

O marketing digital tem registado um crescimento significativo nos últimos anos. Inicialmente, era adotado por empresas, contudo, atualmente, existem vários outros tipos de organizações que começaram a utilizar as estratégias de marketing digital. Nesta dissertação, apresentamos um estudo sobre o marketing digital e de...

Applications of Blockchain Technology for Digital Marketing

Kazi Turin Rahman

Using blockchain technology in digital marketing is still a budding concept. Hence, this chapter aims to do a systematic review of research published on this topic from 2015 to 2021 (Q1). The chapter will look to uncover the various impacts of using blockchain technology on digital marketing. Impacts include (but are n...

The psychological mechanisms through which digital content marketing by online influencers affects customer loyalty: evidence from multiple countries

Qin Zhang · Firdaus Abdullah

Introduction This study examines the impact of digital content marketing on customer loyalty in the context of a rapidly evolving consumer environment marked by rising national income levels and shifting consumption patterns. Drawing on relationship marketing theory (RMT) and self-determination theory (SDT), the study...

Digital Marketing Strategies for Reaching and Rngaging New Audience: a Case Study of Southwestern Advantage

Sokolov, Nikolai

The subject of the thesis that is being given is the study of digital marketing, specifically focusing on Southwestern Advantage, a firm that distributes educational resources. The study's primary goal is to find efficient digital marketing techniques, to improve the commissioning company's online presence. Due to the...