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Marketing is a comprehensive management approach in accordance with the requirements of the environment. However, in the conditions of digitization, digital marketing is often perceived and practiced in a narrow sense - as the use of new digital channels for the company‘s marketing communication with customers. The pap...
ABSTRACT Digital marketing has changed the way businesses talk to customers. The rapid growth of digital technology has encouraged businesses to transition from traditional marketing approaches to digital channels such as social media, search engines, email marketing, and online advertising. This shift has significantl...
Background: The banking sector plays a crucial role in economic growth by mobilizing funds, ensuring financial stability, and enhancing capital allocation efficiency. In the digital era, innovative marketing strategies and growth in third-party funds are key indicators of banks’ competitiveness and customer trust. Aims...
Digital marketing is related to marketing activities of companies on various digital platforms. The word digital is related to connecting through wires and technology. In this assignment an attempt has been made to evaluate digital marketing strategies involved in marketing activities of telecommunication companies of...
Digital marketing is a marketing activity that uses promotional strategies via the internet that can expand the sales scale and is not expensive to carry out. The use of digital marketing aims to increase purchasing power for products. The aim of writing this publication manuscript is to find out the impact of digital...
There is a recognized need for Artificial Intelligence and Digital Marketing, and their popularity has been noticed in the past decade. Companies have raised significant interest in the development of AI implementation in Digital Marketing. Furthermore, they strive to explore which Artificial Intelligence algorithms ar...
The paper represents the review of marketing management tools and technologies online: the concept of trust funnel, web-traffic temperature, digital marketing tools. The relevance of the work is determined by the following factors: first, globalization and digital revolution have irreversibly changed the trajectory of...
economics and businesssocial sciences8. Economic growthother engineering and technologies
The increasingly intense competition in the pharmacy industry, particularly in urban areas such as Bandung, demands that business actors adopt effective marketing strategies to attract and retain customers. This study aims to analyze the influence of brand image, digital marketing, and relationship marketing on consume...
<p class="Norm">The creative industries is growing rapidly. The most rapid growth is industry-based creative digital technology. It is influenced by the development of internet technology that has entered various aspects of human life in society and the state. Today, almost all the activities and business processes int...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Hybrid marketing encompasses a fusion of traditional and digital strategies to create a comprehensive approach that effectively engages, communicates with, markets to, and sells products or services within the ever-evolving digital landscape. It is essential for companies to embrace a hybrid marketing mindset in their...
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