Buscador de Tesis y publicaciones académicas

Bibliometric Mapping on Ethics, Privacy, and Trust in Digital Marketing

Puspitasari, Kiki Puput · Mujanah, Siti · Alif Fianto , Achmad Yanu

The rapid advancement of digital technologies has significantly transformed modern marketing strategies, particularly in the utilization of consumer data, message personalization, and digital platform–based interactions. However, this evolution also raises complex ethical challenges related to privacy protection and th...

Inhouse vs outsourcing digital marketing to B2B customers for a company operating in the industry of oil refining and marketing. Case Company: X

Neuwerth, Kelly

This research-oriented bachelor’s thesis goal is to provide insightful information for Case Company X regarding digital marketing, specifically in terms of in-housing and outsourcing. The objective is to give Case Company X pros and cons of the orientation of digital market-ing internally and externally. The thesis com...

Analysis of the Impact of Artificial Intelligence on Digital Marketing

Neil Ma

In today's fast-paced technological landscape, the synergy between Artificial Intelligence (AI) and digital marketing stands out, transforming business operations and influencing customer relationships. Digital marketing, having evolved from the Internet era, is on the brink of another significant evolution, propelled...

Information Technologies in the Management of Digital Marketing Communications

Anastasiya V. Soldatova · Aleksander G. Budrin · Elena V. Budrina · Dina V. Solovieva · y 1 más

This paper considers the conceptual issues of IT integrating into the management of digital marketing communications. The issues of the traditional cycle implementation of management of digital marketing communications in the software products form that ensure end-to-end analytics, events to promote goods in the digita...

Understanding Digital Marketing Adoption in India: Integrated by Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) Framework

Mehmood, Khalid · Abbas, Ansar

Start-ups although small, are great contributors in any economy. Marketing being essential function for their survival, this study aims to examine the use of digital marketing by start-up companies in India using two models TPB and TAM. The Proposed conceptual theoretical model is being tested empirically using a data...

Digital Marketing Strategy for an Indoor Beach Volleyball Arena

Keppler, Sarah

In today’s internet driven world, digital marketing has become an indispensable part of the business strategy. However, especially for small and medium-sized companies it has become more difficult to appear online. Therefore, this thesis provided a digital marketing strategy for the indoor beach volleyball arena Biitsi...

Designing digital experiences

Dave Chaffey · PR Smith

Impact of digital marketing in Lemon Pvt.Ltd.'s offerings : a company case study

Katwal, Youraj

Businesses have been connecting with their clients in a new method since digital marketing came into existence. They use this system to inform, attract, and change their intended listeners. One major misconception is that the use of this kind of tactic is mere but the opposite is true because we can see that for many r...

Buku Ajar Digital Marketing

Dewi Komalasari

Penulis mengucapkan puji syukur kehadirat Tuhan Yang Maha Esa, dengan kesempatan ini kami dapat menyelesaikan penulisan buku Digital Marketing. Buku Digital Marketing terdiri atas 14 bab, yang membahas tentang Konsep Dasar Digital Marketing, Perkembangan Internet, Website Dan Aplikasnya, Konsep Bisnis Digital Marketing...

THE ROLE OF DIGITAL MARKETING IN THE BATIK INDUSTRY IN FACING INTERNATIONAL FASHION INDUSTRIALIZATION 5.0

Abyan Arsyad · Sulviani Ajeng · Cindi Septiani · Dedet Erawati

Digital marketing has become a hot topic in the last few decades. The purpose of this study is to find out how the function of digital marketing in the Batik sector is to maintain it in the face of global fashion trends. A qualitative descriptive method was used in this study to explore the role of emerging digital mar...